Plastic Collective Sustainability

This document discusses Plastic Collective's sustainability strategy, including their micro environmental sustainability strategy and their collaboration with various non-profit organizations. It also explores the stakeholders involved and provides a case synthesis of their initiatives. The document emphasizes the importance of educating the workforce and implementing strategies through planning, organizing, leading, and controlling.

Running head: PLASTIC COLLECTIVE SUSTAINABILITY
Plastic Collective Sustainability
Name of the Student
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1PLASTIC COLLECTIVE SUSTAINABILITY
Table of Contents
Background......................................................................................................................................2
Sustainability strategy......................................................................................................................3
Micro environmental sustainability strategy...............................................................................3
Stakeholders.....................................................................................................................................4
Case synthesis..................................................................................................................................4
Strategy Implementation..................................................................................................................5
REFERENCES................................................................................................................................7

2PLASTIC COLLECTIVE SUSTAINABILITY
Background
The increased use of plastic is on the verge of increase. This has resulted in the increasing
accumulation of plastic. As a result of the accumulation various practices are being carried out
by various bodies and organisations. Plastic is dumped in landfills which increases the
accumulation plastic and contributes to the problem of increased accumulation of plastic that the
planet is subject to. As an alternative plastic is sometimes dumped into various water bodies
(Dungey et al. 2017). However, it must be noted that it has catastrophic implication on aquatic
life. Plastic is of hazardous nature and coming in contact with plastic can be catastrophic for
animals and aquatic creatures. It has been responsible for the degradation of the quality of life of
the aquatic creatures and has been the reason behind the demise of numerous aquatic creatures.
Such an incidence was identified by Louise Hardman, who was a zoologist. She witnessed the
slow death of a turtle who was chocked with plastic that it ate along with sea weed. She was
highly grief struck and decided to do something for protecting the integrity of the aquatic
creatures. After few years she founded a non-government organisation known as the Plastic
Collective (Plasticcollective.co 2019). The mission of the organisation is to contribute to the
community by helping the community to eradicate plastic from water bodies (Geissdoerfer et al.
2017). Furthermore, the company aimed to eliminate plastic from the seas and all other forms of
water bodies. The initiative that was taken by the company involved high degree of innovation
using which they would reduce the size of the plastic that would accumulate in the nature
(Plasticcollective.co 2019). The innovation that was used by the company was called the shudder
program using which the organisation aimed to reinvest in the economy.

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Sustainability strategy
Micro environmental sustainability strategy
The main initiative of the company is to cater to tab needs of the environment in terms of
generating considerable amount of profit. The mission of the company is to contribute to the
sustainability of the environment. The strategies that have been formulated by the company in
order to help in solving the issues that are related to mitigation of the issues that are related to
accumulation of plastic as a result of the malpractices that are being carried out by various
industries. There are various industries who have been doing the same to help protect the
environment as a whole. Revenue generation is not the prime goal of the company since the
nature of the organisation is similar to that of an NGO (Albuquerque et al. 2013). However, the
company still aims to contribute to the economy by recycling the plastic and making pint sized
NGOs out of the same. As a result of the initiative the company formulated collaborative
partnerships with various other non-profit organisations. The organisations who formed
partnerships with Plastic Collective include, TJX, CSR Asia, Coco Cola is one of the key
partners of the organisation in serving the community. Other partners of the organisation
included eco barge Australia Inc and South Cross University. The shudder program is one of the
most notable programs that is being contributed by the company (Plasticcollective.co 2019). The
basis of working of the shudder program is based on an industrial level shredder that is used to
break down the plastic into small pieces which is them moulded with the help of a device known
as the extruder which shapes the plastic into small plastic mementos (Plasticcollective.co 2019).
The latter can be re invested in the economy and ensures that the plastic does not completely go
to waste. The other initiative that is carried out by the organisation involves spreading awareness
in the community against the malpractices that are carried out with the excessive use of plastic.

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Stakeholders
While operating in a market regardless of the nature of operations or the scale of
operations of the company, the stakeholders have to be identified. The internal stakeholder of the
company include employees of the company, the owner, the board of directors, the people who
formulate the company as a whole and the community as a whole including both the flora and
fauna of the country constitute the stakeholders of the organisation (Tanaka et al. 2013).
Furthermore, the stakeholders of the organisation are not limited to Australia, it extends to the
whole Asia pacific region. The issue of disposal and accumulation of plastic is an issue around
the world. It has been found that plastic has been accumulating at a fast rate (Leonidou,
Katsikeas and Morgan 2013). The rate is deemed to be so fast that the number of plastic waste
that would be accumulated in the water bodies is likely to take over the number of aquatic
creatures. Hence, Plastic Collective has collaborated with international organisation across the
South Pacific to help in mitigation of the problem associated with the generation and
accumulation of plastic waste in the water bodies. It must be realised that all the organisations
are dependent on the environment and hence, it the role of the later to contribute with efforts of
protection of the same. The initiative that has been taken by the company involve a green
marketing mix which is characterised by B2B branding (Kumar and Christodoulopoulou 2014).
Case synthesis
In order to carry out sustainable initiative from the part of the organisation, it is crucial to
educate the members of the organisation regarding the viability of the same. Once, the members
of the organisation are educated, they will be able to formulate strategies that will help the
organisation in solving the issues that are being catered to by the organisation as a whole (Beh
and Lombardo 2014). Educating the workforce of the organisation is one the first steps that must

5PLASTIC COLLECTIVE SUSTAINABILITY
be carried out by the organisation (Zeng, Phan and Matsui 2015). Thus, the workforce of the
organisation must be educated with the help of the management of the organisation with the help
of awareness that would be spread regarding the importance of the initiatives that are being
carried by the organisation. Hence, the initiative is to be carried out from the part of the
organisation will help the employees in contributing effectively to help in the achievement of the
goal of the organisation (Wang et al. 2016). The first step is characterised by spreading
awareness followed by taking initiatives which would be followed by close monitoring of the
operation that are to be carried out from the part of the organisation and the employees of the
organisation as a whole.
Strategy Implementation
The strategy that would be carried out by the organisation will help the organisation in
term of achieving the goal of the company would help the organisation in satisfying the needs of
the diverse groups of stakeholders of the organisation (Noe et al. 2017). It should be noted that
the strategies that will be carried out by the organisation will be carried out in by implementation
of the general managerial functions. The latter includes planning, organising, leading and
controlling and the stages have been explained below;
Planning: The stage of planning is one of the most important stages of the management of the
initiatives that the organisation aims to carry out. Planning of the goals from the part of the
organisation help in determining the steps that the organisation needs to carry out in order to
achieve certain goals (Simon 2013). The stage of planning is concerned with the viability of the
organisation in terms of mitigation of the issues that is needed to be solved by the organisation.
The steps that the organisation is deemed to take has been already planned by the company in the
form of the shudder program that will be used by the organisation to solve the issue.

6PLASTIC COLLECTIVE SUSTAINABILITY
Furthermore, it would help in reducing the problem associated with accumulation along with
considerable amount of contribution that will be made to the economy.
Organising: It refers to the organisation of initiatives from the part of the company that will
result in the smooth operations from the part of the company (Massis, Frattini and Lichtenthaler
2013). The company has been able to formulate strategies with the help of organisation who have
motives that are similar in nature.
Leading: It is a process that would be carried by the organisation for carrying out the initiatives
and the plans that have been organised by the organisation. It is the role of the leaders in the
organisation to carry out the operations in the community through which various people become
aware about the problems associated with the accumulation of plastic and awareness for the
mitigation of the issues associated removal of plastic from the ocean and other water bodies
(Latu et al. 2013). The organisation has been able to take a leading role through which they will
be able to help in solving and spreading word regarding adverse implications of plastic.
Controlling: Just as it is important to carry out the measures regarding the viability of the plan, it
is important to implement a process through which the success of the implementation of the plan
is carried out from the part of the company. The success of the plan can be checked by checking
the key performance indicators such as weight of plastic recovered, amount of plastic recycled
and so on.

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REFERENCES
Beh, E.J. and Lombardo, R., 2014. Correspondence analysis: theory, practice and new
strategies. John Wiley & Sons.
De Albuquerque, G.A., Maciel, P., Lima, R.M.F. and Magnani, F., 2013. Strategic and tactical
evaluation of conflicting environment and business goals in green supply chains. IEEE
Transactions on Systems, Man, and Cybernetics: Systems, 43(5), pp.1013-1027.
De Massis, A., Frattini, F. and Lichtenthaler, U., 2013. Research on technological innovation in
family firms: Present debates and future directions. Family Business Review, 26(1), pp.10-31.
Dungey, M., Matei, M., Luciani, M. and Veredas, D., 2017. Surfing through the GFC: Systemic
risk in Australia. Economic Record, 93(300), pp.1-19.
Geissdoerfer, M., Savaget, P., Bocken, N.M. and Hultink, E.J., 2017. The Circular Economy–A
new sustainability paradigm?. Journal of cleaner production, 143, pp.757-768.
Kumar, V. and Christodoulopoulou, A., 2014. Sustainability and branding: An integrated
perspective. Industrial Marketing Management, 43(1), pp.6-15.
Latu, I.M., Mast, M.S., Lammers, J. and Bombari, D., 2013. Successful female leaders empower
women's behavior in leadership tasks. Journal of Experimental Social Psychology, 49(3),
pp.444-448.
Leonidou, C.N., Katsikeas, C.S. and Morgan, N.A., 2013. “Greening” the marketing mix: Do
firms do it and does it pay off?. Journal of the Academy of Marketing Science, 41(2), pp.151-
170.

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Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource management:
Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Plasticcollective.co, 2019. Plastic Collective. [online] Plastic Collective. Available at:
https://www.plasticcollective.co/ [Accessed 22 May 2019].
Plasticcollective.co, 2019. THE SHRUDER PROGRAM — Plastic Collective. [online] Plastic
Collective. Available at: https://www.plasticcollective.co/brochure [Accessed 22 May 2019].
Simon, H.A., 2013. Administrative behavior. Simon and Schuster.
Tanaka, K., Takada, H., Yamashita, R., Mizukawa, K., Fukuwaka, M.A. and Watanuki, Y.,
2013. Accumulation of plastic-derived chemicals in tissues of seabirds ingesting marine
plastics. Marine pollution bulletin, 69(1-2), pp.219-222.
Wang, G., Gunasekaran, A., Ngai, E.W. and Papadopoulos, T., 2016. Big data analytics in
logistics and supply chain management: Certain investigations for research and
applications. International Journal of Production Economics, 176, pp.98-110.
Zeng, J., Phan, C.A. and Matsui, Y., 2015. The impact of hard and soft quality management on
quality and innovation performance: An empirical study. International journal of production
economics, 162, pp.216-226.