Sustainable Marketing and Management: Plastic Collective

SUSTAINABLE MARKETING AND MANAGEMENT PLASTIC COLLECTIVE
Table of Contents
Introduction.................................................................................................................................................1
Background of Plastic Collective..................................................................................................................2
Importance of plastic collective...................................................................................................................2
Sustainability-Related Issues Faced by Plastic Collective.............................................................................3
Social entrepreneurship..............................................................................................................................5
Sustainable development theory.................................................................................................................5
Stakeholder theory......................................................................................................................................6
Analysis of Situation....................................................................................................................................6
Role of Planning, Organizing, Leading and Controlling................................................................................6
Planning..................................................................................................................................................6
Organizing...............................................................................................................................................7
Leading....................................................................................................................................................7
Controlling...............................................................................................................................................7
Recommendations, Conclusion and Future Strategies of Plastic collective.................................................8
References...................................................................................................................................................9
Introduction
Environmental strategies of waste management in today’s business world is essential for the
protection of the various stakeholders of the firm. This research on the plastic collective firm is
essential to understand the various strategies used by the collective firms to safeguard the
environment against the menace of plastic pollution. The process of plastic collection is
attracting significant participants in the waste disposal business. This research implores the
issues organizations faces in the waste problems collections.
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Moreover, a sustainable business environment free from pollution is key to companies and
businesses nowadays. This study examines the strategies that Plastic collective company in
Australia has employed in the process of maintaining a sustainable environment free from
plastic waste disposal.
Background of Plastic Collective
Louise Hardman founded the Plastic Collective in 2016 in Australia. Plastic collective becomes
an innovation of recycling plastic through a shredder machine to protect the ocean from
pollution. The shredder reduced the pollution by preventing the plastic waste from being
absorbed into the ocean. Plastic collective becomes a solution of painful death of aquatic life
such as turtles from consuming the plastic wastes. Hardman, therefore, created a solution that
created a sustainable environment for both human and other living creatures. Plastic collective
based its principles on empowering people with knowledge, innovative ways, and reliable tools
to convert the toxic plastic content into unharmful components to the environment.
Importance of plastic collective
Plastic disposal to the environment is indeed harmful to society. Plastic collective initiative to
recycle the plastics instead of being dumped to the environment increase the sustainability of
the environment. Plastic recycling has improved the economy of the country in reducing the
usage of energy and destruction of the environmental economy, creating safe habitations. The
reduction of water pollution and air pollution through plastic recycling leads to consumption of
uncontaminated raw materials in the economy, thereby improving human health (Al Mamun et
al., 2018).
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Moreover, the recycling of plastic products in the economy leads to the conservation of natural
resources and energy, which increases the economy of the country. This is possible through
recycling the old waste products into new ones, thus reducing the production cost and
improving the economy of the country. The use of Plastic collective initiative by recycling
technology protects the environment creating a full awareness to individuals, organizations,
and industries to safeguard the environment from these harmful pollution activities (Kandziora
et al., 2019).
Plastic recycling also protects the forests and trees in general by reducing logging that is used to
make papers. This practice reduces the global warming effects and flooding’s as well as air
pollution to the environment (Miller and Spoolman, 2011). Plastic collective saves the economy
money for the companies that pay cash for the used plastics to be recycled into finished
products.
Sustainability-Related Issues Faced by Plastic Collective
Sustainable strategies focus on the opportunities that have been adopted by the plastic
collective to achieve a sustainable environment. Plastic collective sustainability measure is
aimed at improving the economic growth, protection, and preservation of the ecological
environment as well as improvement of the social welfare of human beings (Charter and
Tischner, 2017). The sustainable innovations strategies employed by the plastic collective is
quite essential due to the emerging force for change in the society and business environment.
The ability to transform the products, technology, and markets is viewed as an entrepreneurial
opportunity in the economical ways of production (Laszlo and Zhexembayeva, 2017).
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