Population Change and Business in Saudi Arabia

Running head: POPULATION CHANGE IN SAUDI ARABIA 1
Population Change and Business in Saudi Arabia
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POPULATION CHANGE AND BUSINESS IN SAUDI ARABIA 2
Population Change and Business in Saudi Arabia
The population of a country plays a huge role when it comes to its success especially in
terms of business and development. Saudi Arabia is a famous country in the Middle East known
for its petroleum manufacturing businesses. Oil contributes to about 80% of Saudi’s revenue and
90% of the total export revenue (Abdullah, 2018). Saudi Arabia is one of the few countries with
a manageable low population of 31.7 million. However, recent research indicates that the
population of Saudi Arabia is proliferating due to the rise in fertility rate. This increase in
population has severe effects on the nation’s economy.
PESTEL Analysis
Figure 1 PESTEL Factors
Source: (Marketing Theories - PESTEL Analysis, 2018)
SocialPolitical
Environmental
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Economic
PESTEL