Pestle Analysis and Marketing Mix of OPEC

Assessment
Table of Contents

Introduction......................................................................................................................................1
Pestle analysis of abroad multinational enterprise.................................................................1
Marketing mix of OPEC.........................................................................................................4
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Introduction
Marketing refers to set of institutes, processes associated with creation, communication,
transmission and exchange of offerings that will render values to clients, society, partners and
customers at larger scale. Each organisation is accountable for serving the society depending
upon different perspectives, mainly it is for having profit and other is accomplishment of needs
people who cannot otherwise afford them like they are voluntary organisations (Albu, 2018).
Each supranational firm is liable to address the needs of their customers in an appropriate
manner with intent to reach each individual in an optimised way worldwide. To understand this
concept, OPEC (Organisation of the Petroleum Exporting Countries) is taken into consideration
that was founded on September 14th, 1960 by Venezuela, Iraq, Iran, Kuwait and Saudi Arabia in
Baghdad with their headquarters in Vienna Austria. It was estimated that near about 44% global
oil production creates a huge impact on the prices. This report will provide an insight into
marketing mix along with pestle analysis of organisation in order to identify the factors that
impact the supranational organisation along with their strategies while delivering their services
within the marketplace.
Pestle analysis of abroad multinational enterprise
The supranational organisation implies groups or unions of companies who have the
membership across different nations. The single organisation which qualifies specification can
also be regarded as supranational organisation. It is found that OPEC is a supranational firm that
a core agenda and have significant power. The rationale of OPEC is to furnish coordination as
well as unify different petroleum policies in between Member Countries for securing stable and
fair prices for producers of petroleum. The aim is to have regular, efficient and economic supply
of petroleum to the nations that are consuming and render a fair return to those who made
investments within the industry. There are certain factors that are present within the external
factors that creates a strong influence on the ways in which organisation is working and this is
not the case in one country or organisation but when firm deals at global levels then they have to
face certain problems (Al-Marri, and et. al, 2020). For acknowledgment of these factors, Pestle
Analysis can be utilised. The framework that is utilised for identification of key drivers
associated with change within the strategic environment is defined as Pestle analysis. Basically,
it denotes strategic management tool that can be used for identification, analysis, organisation
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