Café Cabana: A Full-Service Restaurant Cafe Business Plan

Running head: PORTFOLIO BUSINESS
Portfolio Business
Name of the Student
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1PORTFOLIO BUSINESS
Table of Contents
Brief Overview:..........................................................................................................................2
Business Objectives:..............................................................................................................2
Mission:..................................................................................................................................2
Company Description:...............................................................................................................2
Products and Services:...............................................................................................................2
Competitive Comparison:..........................................................................................................3
Marketing Analysis:...................................................................................................................3
Industry Analysis:......................................................................................................................3
Target Market Strategy:.............................................................................................................3
Marketing Strategy and Positioning:..........................................................................................4
Organizational and Management:..............................................................................................4
Start Up Summary:.....................................................................................................................4
Financial Plan:........................................................................................................................4
References:.................................................................................................................................5

2PORTFOLIO BUSINESS
Brief Overview:
Café Cabana will be a full service restaurant café that would be located in the Sweet
Auburn district of Atlanta. The restaurant would be featuring the full time moderately priced
food menu and aromatic brown liquid café based on the fast food concepts and fast services.
Business Objectives:
The main business objectives would be to increase the revenue by $50,000 by the year
2 and further 10% in the third year of operation. The café would be aiming for 5% of net
profit in the first year and 10% in the third year.
Mission:
The mission of the business would be to remain committed with the products and
employee which it believes as the medium for market success.
Company Description:
The Café Cabana would be the restaurant cum coffee bar that would be located in
Atlanta in the new formed market square plaza. The café would be entirely owned and
operated by the proprietor who is having experience of several years in business of running
and managing the restaurant chains (Piperopoulos, 2016). The café would be formed based
on the S-Corporation that would entirely owned under proprietorship business.
Products and Services:
Café Cabana would be providing its customers with the gourmet roasted coffee that
would contain the variety of Mocha, carmelicious, white mocha and brewed coffee. Beside
the coffee the restaurant would also provide its customers with the muffins, cookies, scones,
rolls and breads.