Global Marketing Concept and BRIC Markets

PORTFOLIO

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
Development of global marketing concept..............................................................................................3
Further research on development of marketing concept ......................................................................3
Example of real business world regarding portfolio................................................................................4
TASK 2..........................................................................................................................................................4
Choose one of the emerging BRIC markets.............................................................................................4
TASK 3..........................................................................................................................................................5
Choose a real company and provide the background..............................................................................5
TASK 4..........................................................................................................................................................6
CONCLUSION...............................................................................................................................................8
REFERNECES................................................................................................................................................9

INTRODUCTION
Global marketing refers to the process of developing strategies related to marketing by
using which companies want to survive and adjust in the market conditions of other countries
(De Mooij, 2018). Cross-border businesses greatly rely on the sales and profit which help them
survive in tough competition. In this report, global marketing, emerging BRIC markets, details
about Franchise and influence of choice of entry mode have been discussed.
PORTFOLIO 1
Development of global marketing concept
Global marketing is a concept which is focused on carrying various activities related to
promoting, advertising and selling the products or services to different markets across the world.
The term marketing is used in all the organizations irrespective of their size, nature and scope.
With the increase in global trade which allows entities to expand the business outside domestic
regions to international markets. It is a combination of two words viz. global which means not
limited to one particular nation and marketing means the activities of selling the products to the
customers by reaching them. In the past years, the competition in the global market has increased
which affect the businesses of large companies operating in multiple countries. Global marketing
provides a common base or strategies which can be adjusted according to changes taking place
outside the business organization. Furthermore, this concept has been developed by considering
the universal demand of certain goods for example food and automobiles. It is comparatively
easy to market the products in local markets, but when it comes to increase the awareness in
international markets, decisions are made. In this, a research is undertaken to understand
different areas and markets in order to choose the target audience (Gillespie, 2015).
Further research on development of marketing concept
According to Philip Kotler, global marketing is an approach by which different markets
around the world can be studied in order to make decisions. There are many components in a
market which should be analyzed in order to understand the needs and requirements of customers
for higher satisfaction. Furthermore, changes in the global market conditions take place
frequently forcing the entities to make adjustments in their policies and plans(Kotler and et. al.,
2015).