Portfolio Presentation

PORTFOLIO

Cover Content
 Introduction
 SWOT Analysis
 PESTLE Analysis
 Conclusion
 References

INTRODUCTION
• A business want to be successful in marketplace, it is necessary to understand
factors that exert impact on their development of company.
• The internal factors figure out strength and weakness.
• If one element brings positive effect is consider strength and a factors prevent
development of company, is weakness.

SWOT ANALYSIS
Strength Weakness
Nivea's superb performance and building portfolio at
entering new market and expanding into new products
categories.
Successful track records of developing new products and
integrating complimentary firms through merger and
acquisition
Nivea need more investment in new technologies as not
able to tackle challenges.
Limited resources outside core business as not good at
demand forecasting, missed opportunities.
Opportunities Threats
Adoption of new technologies along with government
green drive for new innovation, creates huge
opportunities for Nivea.
With low inflation rate Nivea enable to increase its
competitiveness with competitors.
Increase the demand of highly profitable products in
peak season. Foe example- winter care products.
Nivea, is operating in numerous countries, exposed to
currency fluctuation in volatile political climate market
across the worlds.