Cross Cultural Environment in a Global Company

This report discusses the experiences, challenges, and responsibilities of managing a cross cultural environment in a global company. It explores the influencing factors and the importance of cross cultural integration. The report also highlights the benefits and learnings of implementing cross cultural practices in an organization.

Portfolio

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Description of experience............................................................................................................3
Reflection.....................................................................................................................................3
Influencing factors.......................................................................................................................4
Learning’s....................................................................................................................................4
TASK 2........................................................................................................................................4
Challenges and responsibility for global managers.....................................................................4
Leading global organization.........................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Cross culture the executives breaks the idea of independence and advances the idea for
universalism. In cross culture the executive’s organizations advance the representatives who
have a place with various culture and districts. The organizations incorporate the distinctive
culture into association which likewise advances solidarity and decent variety. An organization
which is wanting to introduce itself all around or introducing itself all inclusive, it needs to adjust
such culture for its development and achievement reason. This report has taken an example of a
company, Tompkins. Tompkins is an industry which is engage into the business for
manufacturing the pipes, Brass, fittings equipments and the so on.
This report discusses about my experiences with related to the cross cultural along with some of
my personal goals and objectives. This report also includes the challenges and roles of cross
cultural environment in a company
TASK 1
Description of experience
As a manager I had a responsibility to establish the cross culture environment into the
work and company environment. Establishing such environment demands me to plan all my
steps strategically so that I can play a role model for the people when it comes for cross cultural
environment. Being at the manager position I made a lot of rules and regulations which helps in
encouraging the cross cultural into the work place. I initiated the open communication and
structure so that any issues or problem arises can reach to me directly and I can take the
corrective measures at the right time. Proper implementation of strategies and training programs
where the concept for cross cultural being taught to the employees has helped me in early and
speed establishment for this process (Caligiuri and Tarique, 2016). We have successfully
achieved this concept into our organization environment through the proper uses of tools and
learning programs. Here and now the structure and the system of the company has set in such a
way that it properly follows the cross cultural environment. The open communication proved to
be a great help for the company as any issue arises would get solved at that time only. . ,
Reflection
As a global company, my job is to creating an environment which is compatible for the
global environment and competition. My goal is to establish a comfortable environment for cross
cultural into the organization. For that I myself need to take various actions like I have created an
open communication environment where anybody can communicate with me, the
implementation of strategies in which can encourage such concept and so on. At the initial time I
did face some of the failure as the support from the office employees were nil. This was very
much a depressing thing coming from the employees as they were not very much participative
into this concept. Later I have to be very strict and made strategies in which I have planned to
implement rules and regulations regarding that. I made it compulsory for everyone to join the

learning sessions which I able to organized into the office. In that learning sessions the
importance and necessity for adopting the cross culture was clearly stated. This was proving to
be a great help for us (Heidekrueger and et al., 2017). Later on after analyzing the importance the
employees were also became very participative and starts encouraging the concept into the
company. .
Influencing factors
For establishing the concept for cross cultural was both due to internal and external
factors. External factors may include:
Global business environment: The global company to run and operate at a global level has to
adopt this culture for cross culture. This is an external factor because the company has no control
upon changing in this particular factor. The companies have to follow up this concept if they
want to survive into the market place.
Need for companies: It has become a need for the companies to build up their structure in such
a way that it adopts the cross culture. The companies which do not accept concept are not
preferred by the employees itself, which is a big loss for the company as it affects the reputation
of the company.
The internal factors are:
New and innovative ideas: the Cross culture or diverse workforce helps the company in
bringing the new and innovative ideas into the company. This will ultimately help the company
in becoming the excellent into their operational activities. The diverse workforce helps in
bringing fresh blood into the organization (Kim, 2017).
Learning’s
A lot of learning I got to acquire from this concept. For establishing this concept properly
into the organization I myself have learned about a lot about the cross cultural environment and
how to establish the same into an organization. This has gained a lot of knowledge about the
concept which was a merit for me as I am the one who would go to establish this concept. In
learning I gained the knowledge about the importance of the concept and how to implement it
into the organization. I also have gained the practical knowledge about the concept as it was I
only who have to implement the concept very carefully. The theoretically I also have gained a
deep knowledge about the topic which has enabled me to solve any issues which may arises in
the process (Lyu, Du and Rios, 2019).

TASK 2
Challenges and responsibility for global managers
It is a lot of hard for an organization to grow and oversee itself internationally. The
organization needs to utilize numerous procedures, should be state-of-the-art about the up and
coming advancements and thought from its rivals, adapting up to the issues which it looked in a
specific organization or at a worldwide level. To get the situation in a worldwide business, a
business should be extremely reliable about its presentation and ought to be able to see what's to
come (Ng, Wang and Chan, 2017). There are responsibilities from which an organization can
keep up itself at a worldwide level, these are as per the following:
Give a stable authoritative setting: Providing stable hierarchical setting alludes to that
organization should be steady in its framework and structure. It ought to follow a specific
structure and framework which it can follow all through the organization. The framework should
be adaptable enough that it can retain the change if organization needs to start one. It ought to be
solid and with no proviso. On the off chance that the organization's fundamental structure is
feeble, at that point how it can make due in a worldwide level. As for the situation with
Tompkins, the organization serves all through the world and furthermore has solid structure
which it follows to the whole organization regardless to the nation which it is serving. The
organization's framework, culture, crucial, qualities and so on are exact same all through the
organization. It helps the organization in giving the solidness in its tasks and lucidity in its
working exercises.
Dole out oversight and bolster duty to a ranking director: Every business which wants to
grow itself at a worldwide level allot the obligation regarding the executives to some ranking
director. As for the situation with Tompkins, the organization's proprietor can't deal with all the
nations in which it is serving so he appoints some ranking directors who take care of the
presentation of the region or geological region (Rousseau, Chu and Guitard, 2017). That
administrator is answerable for the exhibition and furthermore responsible to the proprietor when
a necessary presentation isn't getting for that nation or locale. That administrator outlines
arrangements and systems which offers accomplishment to his locale's presentation.
Contribute time characterizing and advancement: The Company ought to put its time in
development and creation reason. Development is a lot of important for an organization
development. From advancement the organization carries new items and administrations to
provide food its focused on advertise. As for the situation with Tompkins, the organization
acquires inventive plans its materials and home items. The organization markets research about
the patterns and inclinations of their market alongside it additionally have creators who plan the
formed garments. Attire industry is such industry in which the association needs to come up
some creative plans each season (Rozaimie, 2018). It is considered as the quick changing
industry as the plans and the selections of individuals gets change with seasons.

Portion of required assets: The worldwide business ought to be extremely exact about the
assets which they will require in their tasks. To get them fruitful at the worldwide level, the
organization needs to keep up their assets and ideal make their assets accessible to the necessary
spot or office. The assets ought to be allotted by the ability not accessibility.
Correspondence: Communication assumes a significant job in dealing with the business at the
worldwide level. With great and clear correspondence, representatives can without much of a
stretch convey the issues to their seniors and they move it to the primary head. Through this the
issue would get understood at time and it would spare the organization from getting the
circumstance most noticeably terrible. Organization additionally attempts their best to make
great and solid relations with their clients (Sarangapani and et al., 2018). They keep the
correspondences by sending them messages at celebrations or at eves. They compose the normal
occasions for their clients and some more. From such exercises, organization makes bond with
their clients which works in useful for the organization itself.
The challenges which the manager needs to face are as follows:
Keep a receptive outlook: The manager faces a big challenge in keep a receptive outlook and
ought to be extremely open to acknowledge the cultures and morals of individuals having
distinctive social foundation. As for the situation with imprints and Spencer, the organization is a
lot of liberal with regards to cross culture. It has embraced a framework which itself advance
cross culture into the workplace. The organization comprehends the advantages and prerequisite
for receiving the equivalent.
Information on individuals' experience: The manager finds it hard in rate a little information
about the cultures with the goal that they don't disregard the minor cultures. As for the situation
with Tompkins, the organization does entire social investigations before setting up their store at a
specific city or nation. since they feel that they should think about the foundations, nature,
cultures and morals about the spot in which they are setting up their business. This helps the
organization from multiple points of view.
Steps for holding a socially various staff: it is the challenge to the manager to keep up a staff
which incorporates the individuals from various social foundations. By recruiting the individuals
with various cultures, organization keeps up assorted variety into its work place. The cultures of
the organization should open enough that it ought to acknowledge every one of these cultures
with open arm and furthermore celebrates and regard their celebrations and eve. By holding the
assorted variety into association, the organization additionally gains the generosity and trust from
workers and from showcase. Representatives, who incorporate trust with the associations, play
out their best in work which at last helps the association itself. Though the altruism help the
association in raising the speculators and assets from the market.
Structure: The manager does not able to construct a structure which energizes cross culture. The
structure which an organization structure , it follows the equivalent all through into the entire

association. The organization ought to have solid just as adaptable structure. Solid as in the
structure framed into the organization ought to be followed appropriately by all independent to
the district or topographical territory the organization has build up. The organization structure
ought to be adaptable with the goal that it can ingest any change which its proprietor needs to
get. Structure incorporates the working culture, strategic, values, etc. As for the situation with
Tompkins, the organization has a solid and adaptable structure which it follows all through the
association.
Make clear standards and look after them: The manager is not clear about the cross culture
standards with the goal that later any issue or issue ought not get emerge. Likewise the
association should remain upon the standards which it has made for cross culture. For instance,
Tompkins has set a standard to worker a specific rate at any rate of representatives who has a
place with some unique social foundation. This is the standard which is set by the organization
itself and they the organization attempts its best to likewise tail it. These standards ought to
likewise get known by different workers additionally with the goal that they should comprehend
the estimation of cross social into an association. What's more, they doesn't make any issue from
their side.
Leading global organization
The organization adjust the cross culture since they realize that they have grow their
image around the world, so it vital for them to embrace such culture. Cross culture factor brings
the thought and creative assessments from individuals having a place with better places. It
likewise encourages the organization to unravel the issue which they may be looking in a nation.
The cross culture condition can help the organization in explaining such issues. In cross culture,
organization representative's laborers having a place with various cultures and locales. Various
representatives who have a place with various culture and area have various styles of reasoning
and working which can end up being an extraordinary resource for the organization (Sutherland,
2016). Cross Culture helps the organization from numerous points of view, some of them are as
per the following:
Building trust: Employees assembles trust upon the organization when they see that their work
place energizes and regard their culture. At such condition and work place the representatives
feel great and begin incorporating trust with the association. These representatives likewise give
and play out their best to the organization since they feel persuaded with nature.
Imaginative and inventive thoughts and framework: Cross culture helps the association in
concocting inventive and innovative thoughts in to framework. This imaginative and inventive
thought originates from the representatives as it were. The organization before taking any choice
takes feeling from its workers and afterward the representatives put their thought and sentiment
upon the table which helps the organization in thinking of something which is new for the market
and for the organization moreover.

Generosity: Through the selection of cross culture, organization can build its kindness into the
commercial center. The altruism alludes to the notoriety which an organization has outside to his
premises, in short among its investors, clients, in market, providers, and some more (Wales and
et al 2019). More the altruism, more will be the incentive for the organization, in this way all the
organizations do consider their generosity as a significant part since they think more the altruism,
more will be the financial specialists for the organization.
Worldwide extension: When an organization extends itself at the worldwide level then it needs
to follow the patterns, rules, guidelines and culture which is winning there. It is valuable for the
own development of the organization. Worldwide extension helps the organization in getting
acknowledgment from everywhere throughout the world, similarly as the case with imprints and
Spencer. The organization served worldwide and known by all. At the point when set the level at
worldwide level, it turns out to be very clear for the organization to embrace the cross culture in
its framework. Cross culture has become a pattern into the business showcase which the
organization needs to follow now.
The company has to analyses a lot of factors which they lead at a global platforms, these factors
may include:
Political factor: Political elements allude to how much government has a power over
enterprises. Political factor may incorporate the administration guidelines and strategy, political
steadiness, unfamiliar exchange strategy, debasement, charge strategy, exchange limitations and
considerably more. As for the situation with Marks and Spencer, the organization has set up in
UK, where the ideological group is a lot of stable. The organization has security in his tasks as
they need not need to change their approach as indicated by the changing political framework or
government. The organization is working into in excess of twelve nations and it is adhering to
the standards and guideline which is winning into the particular nations. The organization for the
most part grows its store in the nations which comes in the class of created or creating country
since they now that the value which they offers must be exertion by the individuals who has a
place with better than expected classification
Legal factor: Lawful elements may incorporate segregation laws, antitrust laws, business laws,
shopper security law, copyright law, and wellbeing and wellbeing laws, etc. It is obligatory for
the organizations to adhere to these laws on the off chance that they need to direct into the
business showcase. Various nations have diverse legitimate laws. As imprints and Spencer serves
around the world, it follows all the commitments and lawful laws appropriately to the nation
which they are serving. It additionally helps the organization in picking up the trust of
government and furthermore of clients.
Contemporary business environment: The business environment has also forced the
organization in promoting the concept for cross cultural environment. Any company which leads
at the global level has to bring the environment of cross culture into their system. This current

business environment has forced the companies to focus upon this factor. Likewise Tompkins
knew that this cross cultural factor is not a choice but has become a necessity for the
organization if they want to survive into the market place.
CONCLUSION
The report presented above, discusses about the challenges and responsibilities which the
manager needs to face. Some of the responsibilities may include communication, stable
environment, an equal opportunities and etc. Whereas challenges may include poor structure,
improper communications system, building trusts and so on. The report also includes my
experiences about the cross cultural environment along with some of my professional goals and
objectives.

REFERENCES
Books and Journals
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Surgery Journal. 37(7). pp.828-836.
Kim, Y. Y., 2017. Integrative Communication Theory of Cross‐Cultural Adaptation. The
International Encyclopedia of Intercultural Communication, pp.1-13.
Lyu, H., Du, G. and Rios, K., 2019. The relationship between future time perspective and self-
esteem: A cross-cultural study of Chinese and American college students. Frontiers in
psychology. 10. p.1518.
Ng, T. K., Wang, K. W. C. and Chan, W., 2017. Acculturation and cross-cultural adaptation: The
moderating role of social support. International journal of intercultural relations. 59.
pp.19-30.
Rousseau, J., Chu, C. and Guitard, P., 2017. HOME ASSESSMENT OF PERSON-
ENVIRONMENT INTERACTION (HOPE): A CROSS-CULTURAL VALIDATION
STUDY.Innovation in Aging. 1(Suppl 1). p.336.
Rozaimie, A., 2018. Cultural variations and socio-ecocultural understanding of cross-cultural
adaptation. The Qualitative Report. 23(10). pp.2538-2551.
Sarangapani, V., and et al., 2018, July. Creating interactive digital content: a cross-cultural
approach to develop critical peer feedback. In Proceedings of the 32nd International
BCS Human Computer Interaction Conference 32 (pp. 1-11).
Sutherland, A., 2016. Aroha:'Loving'within a statutory and bi-cultural residential
environment. International Journal of Social Pedagogy. 5(1). pp.159-167.
Wales, W., and et al 2019. Entrepreneurial orientation: International, global and cross-cultural
research. International Small Business Journal. 37(2). pp.95-104.