Business Environment of Domino's: Internal and External Factors

This presentation discusses the internal and external factors that impact the decision making of Domino's. It includes a SWOT analysis and PESTAL analysis of the company.

PORTFOLIO

INTRODUCTION
 Business environment of Domino's can be described as the factors that affects the
functions of the company like management, supply, demand, customers, etc.
 It s consist of two factors which are internal factors such as finance, employees,
products, customers, etc. and external factors such as politics, economy, etc.
 This presentation will discuss about various internal factors and external factors
that impact the decision making of Domino's.

SWOT ANALYSIS OF DOMINO'S
Strength Weaknesses
The key strength area of Domino's includes
its great brand equity which helps in whole
world.
In weaknesses include low no. of stores in
comparison to its rivals such as Pizza hut.
Opportunities Threats
In opportunities include it has a
multinational brand. It has a wide
opportunities to expand its market share the
whole world.
In threats includes fierce competition in
QSR system that creates hurdles. On other
hand health conscious consumers arouse
problems and the regulatory issues that
comes due to deal in other countries. High
cost of operation due to costly raw material.

PESTAL ANALYSIS OF DOMINO'S
 Political analysis
 Economic analysis
 Social factors
 Technological factors
 Environmental factors
 Legal factors

STRONG BRAND EQUITY
 Domino's is second largest chain of brand value in consumer brand in
whole world. It known as leader in delivery of product (pizza) and deal
with other brands to offer best combo in delivery of product.
 It empower its brand by good timely deliver services.

STRONG AND PROVEN BUSINESS MODEL
 Domino's build a strong business model to lead in market by its
operation cycle.
 Domino's build a cost efficient model that works on timely delivery and
good food delivery.
 It works on strong proven model that operates at store level smooth
operations and beat its competitors.

CHALLENGES
 Even though there are many opportunities for a diversified global
workforce, there are many challenges that an entity comes across while
dealing with such workforce.
 Managing diversity is more than just ascertainment of diversities
between personnel of an entity.

FACTORS THAT CONTRIBUTE TO THE
NOTION OF A GLOBALISED ECONOMY
 In today’s digitalised world, there are many factors that foster the
process of globalisation and also the businesses to take its operations to
a larger scale in international markets.
 Rapid and sustained technological change has reduced the cost of
transmitting and communicating information which serves as a key
factor behind trade in knowledge products using web technology

CONCLUSIONS
 From the above discussion, it can be concluded that business
environment plays a vita role in growth and smooth running of
operations of the organisation.
 Additionally, the internal factors of business such as management,
product, supply, etc. can be managed or controlled by the respective
company to attain the company's objectives.

REFERENCES
 Dominos SWOT Analysis, Competitors & USP, 2008. [Online].
Available through:<https://www.mbaskool.com/brandguide/food-and-
beverages/587-dominos.html>.
 Dominos SWOT analysis – SWOT analysis of Dominos, 2018.
[Online]. Available through:<https://www.marketing91.com/swot-
analysis-of-dominos/>.
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