SWOT Analysis of Jaguar: Impact on HRM and Marketing

PORTFOLIO PAPER

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT ANALYSIS.....................................................................................................................3
Impact on two functional areas....................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Global business environment refers to environment in different countries where the
business operates which influences the decision making on the use of resources and its
capabilities. Jaguar is multinational luxury vehicle brand which is being based out of UK.
Present report will address to SWOT analysis of the chooses company and will assess the
operational impact on any two functional areas.
MAIN BODY
SWOT ANALYSIS
It will highlight upon various strengths, weaknesses, opportunities and threats which
affects the business functioning in various business dynamics.
STRENGTHS –
The strength of the company lies with its offering of high product quality, strong global
brand value with its global presence all across the globe and which gives the outlook for the
culture that has identity which is being prestigious and rich in nature. Its biggest strength is its
popular image of the brand which is being supported with the popular luxury brands as the
company has tied- ups and acquired brands that have favourable and positive brand image that
helps in attracting large customers and as a result boost up the sales figures. The company has
also accounted with the upgraded channels of distribution in emerging economies which helps in
ensuring availability of its luxurious products all across the world (Abdel-Basset, Mohamed,
Smarandache, 2018). It also accounts with decent, crisp and good advertising which serves as the
means of what Jaguar needs to communicate. The company also invest good amount of money
in research and development activities which helps in understanding about the customers
requirements.
WEAKNESSES
It lies with the company limited range of its products as compared to its competitors
which gives customers choices to select with the products of the competitors which leads to
hindering market share of the company in terms of customer acquisitions as a result affect
profitability and sales revenue of the company (Vlados, 2019). Its weaknesses also arrived when
the company was being acquired with the Tata group , it leads to various cost cutting in business