This report provides a SWOT analysis of Waitrose, a UK-based supermarket chain. It discusses the strengths, weaknesses, opportunities, and threats of the company, as well as the impact on its functional areas. The analysis highlights the premium quality products, technological advancements, and brand image of Waitrose. It also explores the company's weaknesses, such as limited expansion and lack of diversified channels. The report suggests opportunities for diversification of products, global presence, and attracting middle-class consumers. Additionally, it discusses the threats faced by Waitrose, including competition from low-priced alternatives and the impact of COVID-19. The report further analyzes the impact of technology on the operations of Waitrose and the influence of market presence and brand image on its marketing strategies.
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