SWOT Analysis of Waitrose: Impact on Functional Areas

Portfolio

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ................................................................................................................................3
1)SWOT analysis of Waitrose ..................................................................................................3
2)Critical analysis of impact on functional areas of Waitrose....................................................5
CONCLUSION...............................................................................................................................6

INTRODUCTION
SWOT analysis is a technique conducted by the company to efficiently asses the position
of their enterprise by critically evaluating various factors which influence the company. This
analysis provides the company an insight which helps them formulate efficient business
strategies (Li, 2017). Waitrose & Partners is supermarket chain based in UK with their
headquarters situated at Bracknell and Victoria in England. The company is eight largest grocery
retailer in UK and was established in west London in 1908. This report includes SWOT analysis
of the Waitrose along with the impact of the results on the functional activities of the
organisation.
MAIN BODY
1)SWOT analysis of Waitrose
Strengths Premium quality products: The organisation is regarded as an enterprise which offers
premium quality products. The company receives grocery freshly from their farms and
overlooks these farms to guarantee delivery of quality products which are environment
friendly and cruelty free. This practice attracts consumers who are looking for fresh and
ethical alternatives for their grocery shopping. Technological advancements: The scanning app developed by the corporation for their
digital website members has made has ensured a swift and hassle free shopping
experience for their customers. The simple and original loyalty card service offered by
the organisation has increased their customer engagement as well as improved customer
satisfaction.
 Brand image: The company has successfully constructed brand image by associating
with British royal family and British cricket team (Foltête and Vuidel, 2017). This has
helped the company in construct loyal customer base.
Weaknesses Minimum expansion: The company in contrast of their rivals has not been able to
expand successfully outside of united kingdoms. Apart from the exporting channels
which don't provide the company much profit, international sales of the company are nil.