Positive and Negative Use of Internet to Business and Society Doc

INDIVIDUAL REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Compare and contrast the positive and negative use of internet to business and society.......3
2. Discuss the threat faced by the organization when using internet. Also identify the measure
of security and privacy that should be used by the organization at the time of using internet.. .5
3. Select any two unified communication provider and compare and contrast in between them
.....................................................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Internet can be defined as a global computer network which provides a variety of
information and communication facilities with the help of interconnected networks that uses
standardized communication protocols. It can be determined as a world wide web which is a part
of internet, this supports hypertext documents by allowing its users to view and navigate various
types of data. Present study is based on Gmail and Skype. Gmail is a free email services which is
developed by google, whereas Skype is a telecommunications application which specializes in
providing facilities like video chat and voice calls between various devices. This report includes
a comparison and contrast between the various positive and negative uses of internet to both the
businesses and society. Further this study consists of several threats that are being faced by
businesses and society when using internet. Lastly, this study comprises two different unified
communications provider which are being compared by their features and applications with their
suitability for a business.
MAIN BODY
1. Compare and contrast the positive and negative use of internet to business and society.
Internet is a word used to describe a global computer network which provides a variety of
information and communication facilities which is used by organization and society to simplify
their operation (Wortmann and Flüchter, 2015). There are many ways through which internet can
be used in the organization and society such as for the purpose of communication, market
research and web browsing.
Positive Use of Internet
Information: It is one of the most positive way in which the organization and society has
used Internet as Internet has helped the business in providing variety of the information which
was difficult to gather in post internet era. Internet has also helped the business in understanding
the customer in better way as Internet has provided the different information regarding consumer
behaviour, needs and wants in the market.
Accessible: Another positive way in which internet is used by the organization is to
reduce the gap between the customer and the organization as Internet has also helped the
business in understanding the customer in better way as Internet has provided the different
information regarding consumer behaviour, needs and wants in the market. On the basis of the
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same information organization used to develop the product which can satisfy the need of the
customer in the market in efficient way (Rice and et.al., 2017).
Investing: It is another best way in which internet has helped the organization and
consumer of society also as investing has become a relatively easy task for the organization and
individual to perform as compared to the past. As now, it is easy to track the profit of the
business and also internet has improved the research factor which has helped the business and
consumer in getting more relevant investing platform.
Internet has also brought many benefits for the citizen of the society such as it has
provided effective communication tool like emailing and instant messaging services to any part
of the world. It has also helped the society in finding out the better career opportunity to grow
their career as with the help of the internet citizen of the society can find better job opportunity.
Negative Use of Internet
Marketing Complexity: It is the main negative impact which can be brought in the
organization due to the usage of the internet. As due to the use of the internet organization has
been offered the variety of the opportunity for the affordable communication. As all the side are
flooded with the variety of the advertisement it gets difficult for the business to standout, which
eventually has created marketing complexity.
Negative Feedback: It is another big negative aspect of the internet as taking business
online has provided the opportunity for the consumer to post the criticism about the organization
very easily. This eventually affects the goodwill of the business in the market. When consumers
share negative brand messages on Twitter or Facebook, the potential for viral sharing of gossip
and complaints is a real threat.
When looking at the negative impact of Internet on the Society it has been found that
internet has made the easy availability of illegal or inappropriate materials online that isn’t age-
suitable which is damaging the citizen of the society and increasing the cases of the
brainstorming and terrorism in the society. It has also increased the situation of hacking for the
purpose of suspicious activities including stealing data or banking information (Tarp and
Fuertes-Olivera, 2016).
COMPARISON
 Internet is used as an information platform for the business so that organization is able to
gather different information which helps them in improving the efficiency of work in the
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organization. At the same time internet has been also used for hacking the information as
many individuals who use internet for hacking the information
 Internet has used as a time saving tool for the society as internet has improved the
business transaction and interaction in the society. It has been also used by consumer in
banking and shopping online, so it has made life less complicated. On the other end it has
also used by many youths for playing a game and using different social media site which
has created a sort of the addiction in them which is proving as a hurdle in their career.
2. Discuss the threat faced by the organization when using internet. Also identify the measure of
security and privacy that should be used by the organization at the time of using internet.
There are many threats which is created due to the usage of the internet in the
organization. Some of the most common threat which is created by the internet for an
organization is as follows:
Data Protection: It is one of the biggest threat which is brought by the internet to the
organization as internet has created situation where data and the information of the business can
be easily hacked. As there are many hackers who used to hack the system of the organization and
tries to find out the confidential information of the business which creates the uncertainty in the
business as organization can lose the control over the operation. As every organization used to
operate on the basis of the unique selling proportion and if company loses it, companies can lose
control over the operation. Company also has to safeguard the financial data of the organization.
The measure which can be taken by the organization to protect the data in the
organization is that organization can build the in-house portal in the organization to store the data
and information of the organization, it will help the business in storing the data in the
organization itself and it will also help the company in getting the access of the data or
information in one go. Organization also can opt to go for more hard copy of the confidential
information it will help the company in saving the data from exploring at internet.
Phishing: It is the another big threat which may occurred due to the usage of the internet
in the organization. Phishing is a cybercrime on which internet has been used to contact the
targeted business or the consumer. Email, telephone and text message are sent to the target with
the purpose of getting any sensitive detail of the business. The detail may be personally
identifiable information, banking and credit card details, and passwords. This information is then
used by the individual to access important and can result in financial loss for the organization
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(Amsler and et.al., 2016). The other type of phishing is in which the user used to send the
message which contains a link and when the recipient used to open that link, which leads to the
installation of malware on the recipient's computer.
The best measure which a business can take to prevent the organization with the threat of
the phishing is that the organization has to make sure the setting of the web browsing browser
should be changed to prevent fraudulent website from opening. As web browser used to keep the
list of fake website. Another measure which can be used by organization is to take the help of the
different filter to protect themselves in front of the spam mail and message. There are many
monitoring systems which also can be used by the organization to prevent the threat of Phishing
but organizational also has to make sure that they used to see the financial status of the
organization as monitoring system used to increase the cost of the company as well.
Computer Virus: Computer Virus is another threat of using internet in the organization
which eventually slow down the operation of the organization and also sometime proves as
hurdle in completing the operation of the business. This is generally the external threat for the
business which are generally downloaded from the internet when downloading the content from
the unsecure side or it can be revived in the way of the mail. Viruses are known to send spam,
disable your security settings, corrupt and steal data from your computer.
Most common measure to get protected from the virus is to use the Antivirus and Anti
Spyware software which helps the business in get protected with the different type of the
malware. Both Anti-virus and Anti Spyware software used to monitor the computer for the
potential threats. This software used to identify the malware before they start to damage the
computer of the organization. After that the antivirus software used to notify the user about the
virus which has been find in the organization and will show you the file which used to contain
the virus after that the organization can delete the virus presented in the computer. Most antivirus
and anti-spyware tools identify suspicious software based on a list of known threats, called
“definitions” (Amsler, 2016).
Computer Worm: Computer Worm is the another type of the threat which affects the
operation of the organization when using internet in the organization. A worm generally spreads
from one computer to another. This is generally spreads from an infected computer by sending
itself to all the computer’s contacts, then immediately to the contacts of the other computers.
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This threat also can be looked by the Anti-virus and Anti Spyware software in the
organization as this software also used to look the computer warm and used to give the
notification to the user and on the basis of the information organization can delete the affected
file. Anti-virus software will also help the company in managing the operation of the computer in
synchronized way as it keeps the schedule of everything.
3. Select any two unified communication provider and compare and contrast in between them
Gmail: Gmail is the free email service provider developed and owned by Google. Google
was launched on 1 April 2004. 15 year ago and has become one of the main email provider in the
world. Gmail not only offers the email service but also offers the storage capacity as well to the
business in which organization can store the confidential document of the organization. Gmail
currently used to offer 15 GB per user storage which is much higher than the offer of the
competitor in the market (Gmail Data Base, 2016).
Skype: Skype is the telecommunication's application that specializes in providing many
services to the organization and the individual some common services which is provided by
Skype id video chat and voice calls between two organization or individual (Chakra and et.al.,
2017). Skype also provides instant messaging services. Users may transmit text, video, audio and
images. Skype allows video conference calls. Skype was founded in the year 2003. Skype is
owned by Microsoft corporation.
Basis Gmail Skype
Features When comparing Gmail
features with the Skype it can
be said that the features
offered by the Gmail is much
more than Skype as Gmail
used to offer the services of
the email to the organization in
which organization can send
mail internally or externally
for the purpose of
communication (Lo Iacono,
Symonds and Brown, 2016).
Skype on the other hand used
to provide the less amount of
the feature to the consumer but
the feature which is provided
by the company are well
synchronized as compare to
the google. As Skype is well-
known for providing the
calling and video call services
to the organization is way
better than the google as the
clarity of the voice of the
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Gmail also provide the service
of storage to the organization
as it gives the data base of 15
GB to the organization to store
the confidential information in
that. Gmail also provide the
chat and calling services in
some country which helps the
organization in increasing the
efficiency of communication
in the organization. Gmail also
provides the feature like File
transfer between two PC and
also has started the Video
conference feature in their
feature kit.
Skype calling is much better
than of the google call. Skype
also used to provide the calling
services in more countries as
compare to the google. Skype
also used to provide the
chatting feature to the
organization which includes
many more feature in it as
compare to the chatting feature
of the google.
Application Gmail provides a mobile app
which does not allow the
organization to use all the
feature as in the mobile app
the organization require to
installed more than one
application in the mobile for
example for the purpose of
making call google voice need
to download, for the purpose
of chatting google chat has to
be downloaded. Gmail also
used to provide the computer
application which helps the
business in getting the whole
Skype also used to provide
whole three type of the
application to the organization
i.e. mobile application,
computer software and
services on the web browser
but the difference is that the
app of the Skype used to
provide whole benefit to the
organization to the
organization in one application
itself (Amsler, 2016).
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services and also provides the
services on the web browser as
well.
Suitability for business Gmail helps the business in
improving the efficiency of the
communication in the
organization as with the help
of the email employee are able
to communicate with each
other very easily. Email has
also helped the business in
reducing the communication
gap in the organization as
employee can easily mail the
higher authority about the need
and the wants of the employee
on the organization. Email has
also helped the business in
storing their important data
and information which is by
providing the services of the
database which has helped the
business in successfully saving
the data from the threat of the
hackers (Schuster, and et.al.,
2018). Gmail is better suitable
for the large business as
compare to the skype as there
are much confidential
information of the large
company as compare to the
Skype used to provide the call
service which helps the
organization in saving the cost
in the organization as skype
used to charge minimal as
compare to the telephone bill.
Skype also helps the business
in connecting with the client in
between two nations also as
skype helps the business in
having the video conference
which helps the business in
growing the client base of the
organization. Skype also
helped the business in building
the different group in the
organization to have a group
conversion which reduces the
chance if the misconception in
the organization. Skype is
better suitable for the dmall
organization as compare to the
google as it used to serve very
few varieties of feature as
compare to the google. But as
ow Skype has collaborated
with the outlook and Facebook
it has increased the quality of
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small company. Also as mail
used to be more professional
communication as compare to
the call. Gmail is better
suitable for the large
organization in the society.
the service offered which can
help the business in their
growth (Schuster, and et.al.,
2018).
SIMILARITIES
However, Skype and Gmail have several similarities which makes them similar to each
other. The basic purpose of these both application is to provide a facility for communication to
people who are seeking some source for communicating. These both applications allow an
individual to communicate a person who is far away from them. Another similarity of these
applications is sharing of information very conveniently. These applications help an individual to
share information in a much significant manner with the use of internet in these applications.
Gmail and Skype both provides databases to the organizations for storing the data in a more
effective manner.
CONCLUSION
After going through the above report it has been summarized that Internet is one of the most
important part in organization and also in the society as it has simplified the work of both the
organization and the society. Further this report has summarized that there are many positives
and the negative way in which the internet is used in the organization and society but after going
both it can be said that the benefits which are offered and good enough to overlook drawbacks.
After that the report summarized the different threat of using internet and what are the way or
measure by which this threat can be minimized. After that the report looks on to the two type of
the communication providing tool, and he comparison of both shows that the Gmail is better
suitable for the large organization in the society as compare to the Skype which is better suitable
for the small corporation in the society.
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REFERENCES
Books and Journals
Amsler, D. B., Raytheon Foreground Security, Inc., 2016. Internet security cyber threat
reporting system and method. U.S. Patent 9,392,003.
Amsler, D.B. And et.al., 2016. Automated internet threat detection and mitigation system and
associated methods. U.S. Patent 9,258,321.
Bjelke, M. and et.al., 2016. Using the Internet as a source of information during pregnancy—A
descriptive cross-sectional study in Sweden. Midwifery. 40. pp.187-191.
Chakra, A and et.al., 2017. Electronic mail messaging system and method. U.S. Patent 9,762,525.
Lo Iacono, V., Symonds, P. and Brown, D.H., 2016. Skype as a tool for qualitative research
interviews. Sociological Research Online. 21(2). pp.1-15.
Longhurst, R., 2016. Skype: Bodies, screens, space. Routledge.
Rice, S. and et.al., 2017. Advantages and disadvantages of using internet-based survey methods
in aviation-related research. Journal of Aviation Technology and Engineering, 7(1).
p.5.
Schuster, R. and et.al., 2018. The advantages and disadvantages of online and blended therapy:
survey study amongst licensed psychotherapists in Austria. Journal of medical Internet
resea rch. 20(12). p.e11007.
Tarp, S. T. and Fuertes-Olivera, P. A., 2016. Advantages and disadvantages in the use of internet
as a corpus: The case of the online dictionaries of Spanish Valladolid-
UVa. Lexikos. 26(1). pp.273-295.
Wortmann, F. and Flüchter, K., 2015. Internet of things. Business & Information Systems
Engineering. 57(3). pp.221-224.
Online
Gmail Data Base. 2016. [Online]. Available through: <https://www.lifewire.com/how-to-check-
your-gmail-storage-quota-3572140>.
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