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Positives & Negatives of New Technology

   

Added on  2020-03-28

9 Pages2173 Words216 Views
MarketingData Science and Big Data
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Running head: Positives & Negatives of New technologyTable of Content:Introduction................................................................................................................................2Social Media Marketing.............................................................................................................3Social Media Infographic...........................................................................................................3Conventional Advertising..........................................................................................................4Positives of Social media marketing..........................................................................................4Cost effectiveness...................................................................................................................4Data Analysis in tracking campaign & its success.................................................................5Feedback & Trust...................................................................................................................5Negatives of Social Media advertising......................................................................................5It can create negative users/ Negative image.........................................................................5Time consuming.....................................................................................................................5Social media marketing V/S Traditional AdvertisingPositives & Negatives of New Technology
Positives & Negatives of New Technology_1

New Technology: Pro’s & Con’sPage | 1Conclusion..................................................................................................................................6References:.................................................................................................................................7
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New Technology: Pro’s & Con’sPage | 2Introduction: Generation Y is the cluster of people who are born in the mid 80’s to the 90’s,specifically 1982-2000 is the birth range for this group. Gen Y is also popularly called as millenials or echo boomers succeeding Gen X. This generation is also called as the I’Gen or Net generation. They are passionate about life, risk takers, try to get work-life balance, they are world travellors, have a different and fresh perspective to life, believe in spontaneity, keeping all these characterstics in mind, it becomes a great task for advertisers to market the GEN Y(Nadeem, Andreini & Laukkanen, 2015)After a boom in social media platforms, the size of advertisers doing marketing on the social media platform grew from a handful to thousands, such is the impact of social media advertising. However, it has been observed that not all brands are able to create a success story on social media, it’s just a few which have been able to create success for their brands. For others, it has not been so successful. In this report , we will learn some of the reasons why brands are not able to create a success story on social media in comparison to traditional advertising, and what could be the strategy to exploit the medium in the best possible manner,also will discuss some of the pros and cons of this revolutionary technology.
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