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Analysis of Social Media Marketing

   

Added on  2020-04-13

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Running head: ANALYSIS OF SOCIAL MEDIA MARKETINGANALYSIS OF SOCIAL MEDIA MARKETINGName of the Student Name of the University Author Note
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ANALYSIS OF SOCIAL MEDIA MARKETING1 Executive SummaryThis report is based on the analysis of the effects that the social media marketing campaignsof a company have on the reputation of the brand and its profitability. The role of socialmedia campaigns in the success of the company is discussed in the report. The twocompanies that are taken into consideration are Uber and Loreal Paris. The two companiesare completely from a different background and the products offerings are different as well.However, both the companies are dependent in their social media campaigns to strengthentheir brand names and thereby increase their profitability. However, the strategies should bedesigned carefully so that they do not have any negative effects on the reputation of thecompany.
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ANALYSIS OF SOCIAL MEDIA MARKETING2Table of ContentsIntroduction....................................................................................................................3Findings and analysis of the two companies..................................................................4Company 1 and the two examples of social media campaigns..................................4Company 2 and the two examples of social media campaigns..................................6Conclusion......................................................................................................................8References......................................................................................................................8
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ANALYSIS OF SOCIAL MEDIA MARKETING3IntroductionThe analysis in this report is based on the social media strategies formulated bycompanies to connect with prospective consumers in the progressive business world. Socialmedia marketing or digital marketing is the new age way of promoting the services orproducts of a particular company. This type of marketing is a cheaper option for theorganizations as compared to traditional ways of marketing. The reach of social mediamarketing is also high as compared to the other ways (Ashley and Tuten 2015). The differentsocial media platforms where the products of a company can be promoted are namely,Facebook, Instagram, Pinterest, Twitter. Successful strategies related to social mediamarketing is capable of bringing success to the company and increasing its profitability. Thecontent of the advertisement is created by the brand managers of the organization and areshared on the social media platforms. The activities that are included in social mediamarketing are, posting of images and text updates, or videos and thereby increasing theengagement of the audiences in the brand (Constantinides 2014). Findings and analysis of the two companiesCompany 1 and the two examples of social media campaignsThe first company that is taken into consideration for this analysis is Uber. Uber is acompany that provides transportation technology on a global scale and the company has itsheadquarters in San Francisco. The company operates in around 633 cities all over the world.Uber operates its transportation as well as apps related to food delivery services. Uber startedits operations in London in the year 2012 and the license of the company expired in the year2017 (Uber.com 2017). There was a legal battle regarding the renewal of their license tooperate in London in March 2017.
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