Characteristics of Internal Communication Methods in Business

POST 1
Internal communication methods have been chosen as an exemplary business communication
to describe about its characteristics and analyse for justifying as the chosen business
communication. The internal participants in an organisation forms the internal
communication which are arranged in a network of information flow system (Verčič &
Vokić, 201). This is responsible for forming together the relational bondage of an
organization and ensures smooth functioning of the organizational activities. Within the same
organization, the process of exchanging information is facilitated by the various internal
communication methods. The main characteristics of the internal communication methods
are:
 Clarity: The accuracy of channelling meaning of the message from the senders end to
receivers end are high. This characteristics shows that when the message meaning is
clear, the receiver can understand the subject of information.
 Simplicity: The language and the method of internal communication are kept less
expensive and simple due to which the sender have to choose the best methods to
communicate internally (Verghese, 2017).
 Attention: The receiver give attention to the received information as quickly as
possible. This characteristics is chosen as it reveals that the information should not be
reloaded with unnecessary information and must be kept short and simple to gain
attention of the respective sender.
 Types: There are two major types of internal communication, that is, horizontal and
vertical communication (Verghese, 2017). The chosen characteristics shows that
when communication takes place within similar rank or position it is horizontal
communication and communication taking place at a hierarchy level it is termed as
vertical communication.
For example, messages like email and text messages to communicate for sharing
organizational information, training developed internally and unique to an organization,
presentation through visual communication to publicise knowledge, strategies, policies and
other decisions. Here media are capable of presenting knowledge and information in digital
formats that are easy and fast to access however it is utilised for both internal and external
communication.

References
Verčič, A. T., & Vokić, N. P. (2017). Engaging employees through internal
communication. Public Relations Review, 43(5), 885-893.
Verghese, A.K., 2017. Internal Communication: Practices and Implications. SCMS Journal of
Indian Management, 14(3).