Business Communication Strategy Assignment

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
1. Principle and purpose of HR that need to be consider in communication strategy 1
2. Characteristic of effective speaker and listener in organisation..............................................3
3. Evaluate strength and weaknesses for oral and written communication ............................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The term business communication is defined as the process of sharing information among
all organisation. Communication assist an organisation to promote and sell their product in
society by influencing customer's. It leads them to achieve commercial benefits by formulating
effective strategy in completion of their work. Communication work as a process in which two or
more persons interact with each other for exchange of information, ideas and share. The
organisation chosen for this task is sport love which is an independent London sports business.
This project highlights on purpose and principle of communication strategy (Novik and
Podgórecki, 2015). Along with these characteristic and of effective listeners and speakers are
written. At last strength and weaknesses and some improvements to build an effective
communication will also be discuss in this report.
TASK 2
1. Principle and purpose of HR that need to be consider in communication strategy
Communication is an effective and preferred method for successfully running in an
organisation. In present scenario communication is a key for organisational success whether they
are small or multi-national organisation. Communication strategy refers to a plan that is
organised by organisation to complete their work within specified time period. The main agenda
to implement them in operations is to gain competitive advantage in market. For this there are
some principles that provides effectively communication strategy to organisation are as follow:
Clarity- Communication need to be clear or transparent for all participants who are
engage in organisational activities. In context of sport love HR manager need to clear all goals so
it is easy for recipient to interpret what sender really wants to communicate. While sender need
to focus on keep clear their words from expression and indistinctness.
Completeness- Communication is a method through which management of sport love
complete their work with more efficiency and effectiveness. It determines that sender need to
complete the message through all information which is required by receiver (Fogel, 2017). Along
with it represent written communication is not complete without completion of message.
Conciseness- A manager is responsible to implement an effective communication
channel. Conciseness represent precisely what the sender need to declare in minimum words. For
sport love it is more beneficial because it helps to save time for both sender as well as receiver.
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