This business plan outlines the objectives, goals, and SWOT analysis of BALTI Spices restaurant, which aims to provide a unique dining experience with Indian flavors in Stevenage, UK. The plan also includes a marketing strategy and market analysis.
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BALTI Spices, is a restaurants which has based on an idea of serving spices in Indian cuisine for offering home dining’s in Hitchin Street in Stevenage. Its main aim is to serve their own created menu either a simple meal or some elaborate banquet. The main purpose is to take a healthy consideration for the lifestyle of UK people with some Indian flavour. With the help of such a goodfoodrestaurantsbasednhealthyveganfood products, the need of the demand and their customers are increasing. Product:The product is different from other restaurants as they are working on some different and unique style while serving Indian CuisinePrice:In the Company the owner is using Penetration pricing strategy where initially their price is low as compare to others but now they put up their prices in market.Place: The BALTI spices will offer their services in Hitchin Street in Stevenage, UK for experiencing a good service for high quality food.Promotion:Promotion is done through some social media platform and with different discount offers. As they provide free coke bottle on every order of their food. Vision:The main vision of the company is to make a healthy and leading western style with some Indian flavour to enrich the flavour of their food with creating many dishes. Objectives:The main objective of the company is to provide a premier and casual dining feeling with best quality and satisfy their need to try something new and unique, in UK. Goals:To provide high quality of foodat the low cost to the local customer of Stevenage. To become a good restaurant in the Hitchin Street of London, and serve their customer a high quality food products. To become a leading Indian food restaurant company in UK which provide a healthy and spicy food in the street of UK. Strengths:They have highly classified workers.They usehighqualityIndianflavourwithsomefresh ingredients.Wide range of choices are available either dining, takeaway or home delivery. Weaknesses:NewlyestablishedbusinessintheUK market.Highcost.Provingslowserviceswhile completing the offers. Opportunities:Increase consumer focus on Indian and spicy foods.Expanding their business at online platform. Threats: Major list of different and premium restaurants within the same area and almost same prices. Business plan Business idea Business objectives SWOT analysis Market With the help of STP model, they can use the selecting and effective potential market which are helpful for the growthofcompany.Segmentationisbasedonthe customer behaviour. Target market is all age group peoplewholovespicyanduniquefoodtaste. Positioning through online social media and print media platform. The business idea for the new venture is based on starting something new in the food industry for the UK people. This restaurant is based on the variety of dishes which have some special Indian flavour and full of spices in the Stevenage, UK. To those who are working in the area where they love to explore various food and love to eat different varieties. This idea is helpful for caters to increase the demand for something new and unique in market. Conclusion Marketing Plan (4P’s) References Gurung, T., 2021. Customer satisfaction in restaurant business: An initiative for successful business. Madeira, A., Palrão, T. and Mendes, A.S., 2021. The ImpactofPandemicCrisisontheRestaurant Business.Sustainability,13(1), p.40.