Traditional form of promotions Paco Rabanne use print media and hoarding because it covers less cost and at the same time covers the large audience. Using this media in promotion they will attract those people who are seeing the newspaper on daily bases and attracted towards the seeing the ads in this. It will enhance the sales and profits of the company. As per the demand of the current environment today’s people are more addicted towards the use of advances technology and because of this company use the social media and search engine optimization. Paco Rabanne is one of best leading and luxury company which is deal in fashion and beauty products its men’s perfume are very famous and premium quality product. To enhance and explore the business enterprise worldwide it uses various promotional tools. In this it uses traditional and modern ways of advertising their men’s perfumes so it will attracts many customers and covers wide range of public. Basically it is targeted the high-elite people who are brand conscious and who are perfume lover. In this they use different promotional tools like print media, hoarding, social media and search engine optimization. By using these tools they will cover the international market and earns a higher profit and maximize the market growth. To attract more and more peoples they use face book and instagram because people are constantlyusingthisappforrelax themselves at this time they see the ads and this will helps the company to increase the profits and sales.Organization targets those people who are brand conscious, perfume loversandmostimportantlyhigh-class people who spend money on this Lutnick, H.W. and et. al., 2017.System for managingpromotions.U.S.Patent 9,600,959. Zinovyeva, N. and Bagues, M., 2015. The roleofconnectionsinacademic promotions.AmericanEconomicJournal: Applied Economics.7(2). pp.264-92. References