Business Plan Poster of Coffe

BUSINESS PLAN POSTER OF COFFE
CONNECTIONBusiness idea overview- Coffe connection is one of the most popular restaurants
in the UK. It provides tasty coffee to customers. Organization want to satisfy the
needs of its target customers and for that its plan to present an innovative idea i.e.
healthy combo pack of backed pistachio oat bars and coffee that will produce by
using almond milk.
Vision- The vision of this company is to become a leading restaurant in the Food
& Beverage sector.
Mission- The mission of Coffe connection restaurant is to increase customer
satisfactory level and maximize consumer base.
Objectives-
 To generate revenue by 30% within 6 months.
 To gain competitive advantages and increase customer base by 40% in
3 months.
Opportunities-
 Development and advancement of digital marketing platforms provide
excellent opportunity to Coffe connection restaurant, which it may use to
overcome negative impact of its weakness.
 Consumers attention towards healthy diet also assist company in the
term of increasing its customer base, sales and profitability.
Threats-
 Emerging market trends possess threat in the context of new meal
combo that company will plan to offer.
 Intense competition in Food and Beverage sector also possess a threat
for restaurant and may put negative impact on its new food combo idea.
Strengths-
 Highly skilled and talented employees is the key strength of Coffe
connection restaurant.
 Accessible advanced machines are another strength of firm which it used
to make a coffee for consumers.
 Organization offer coffee after analysing current market trend and
determining flavour that people prefer.
Weaknesses-
 Lack of online presence is the main weakness of company, which may put
negative impact on new business idea.
 Unattractive infrastructure also put same impact on success of business
and customer base.
Conclusion- By summing up above analysis, it has
been concluded that proposed business idea in form of
new food combo has increased the customers base and
profits margin of company in effective manner. By
using existing workforce, organization get benefits in
form of producing pistachio oat bars and tasty coffe
that made by utilizing almond milk.
4Ps of marketing mix-
Product- Coffe Connection will focus on using all the healthy ingredients while
preparing a combo, because in recent time customers prefer to eat healthy
products instead of junk food. In this combo, coffee will be prepared by using
almond milk and pistachio oat bars should be baked not fried.
Price-The most important element that restaurant focus while preparing new
combo is price. Market penetration pricing will be adopted by chosen firm in
which low prices on new combo will be settled. It is mostly used to support a new
item launch to gain attention of customers.
Place- Coffe connection offer new combo by using its outlet that established in
UK, where setting is managed appropriately.
Promotion-Restaurant will promote its new combo by using social media
platforms such as Instagram. It is one of the most trending social media channel
that most of the firms used to promote its venture or new item.
References-
McHugh, T., 2018. How plant-based milks are processed. Food Technol. 72.
pp.63-64.
Yılmaz, C and et.al., 2019. Determination of serotonin in nuts and nut
containing products by liquid chromatography tandem mass spectrometry.
Food chemistry. 272. pp.347-353.