SWOT and PESTEL analysis of Weetabix

SWOT and PESTEL analysis of
Weetabix

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Table of Contents
Introduction.................................................................................................................................................2
SWOT analysis of Weetabix.......................................................................................................................2
PESTEL analysis of Weetabix.....................................................................................................................3
Political factors........................................................................................................................................3
Economic factors.....................................................................................................................................3
Social factors...........................................................................................................................................4
Technological factors..............................................................................................................................4
Environmental factors..............................................................................................................................4
Legal factors............................................................................................................................................4
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

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Introduction
The primary purpose of the paper is to evaluate the SWOT analysis of the Aplen Cereal Bar
Company Weetabix. Furthermore, the analysis will provide a brief description of the firm
position in the market. Moreover, the paper will also demonstrate the PESTEL analysis of
Weetabix in Singapore.
SWOT analysis of Weetabix
The SWOT analysis of Weetabix an Aplen Cereal Bar Company is as follows:
Strengths Weakness
 The cereal bar company Weetabix is a
leading cereal brand in the UK
 The brand possesses a long-standing
well-known UK customers
 The products are mainly healthy and
organic with low sugar and high fiber
 Their supply chain is vertically
integrated
 The company has the strong portfolio
 Failed in designing their overall
company image
 Quality issues generate due to poor
management procedure
 Possess poor liquidity
Opportunities Threats
 Enhancement of customer’s awareness
of eating healthy food
 Development of technology increases
the brand growth
 Foods market are continuously
growing in the current trend
 The huge number of competition in
the market like Kellogg's, Quaker oats
and so on
 A growing percentage of customers
are skipping healthy food products
 Changes of climate may damage the
products
 Increases in price