Importance of Corporate Social Responsibility and Challenges

This report discusses the importance of corporate social responsibility (CSR) for businesses and the challenges they face in implementing it. It highlights the benefits of CSR for companies, such as improving public image, reducing costs, and achieving objectives. The report also examines the case of Unilever, a consumer products company, and its CSR initiatives. It concludes with an analysis of the challenges of CSR, including lack of vision, community participation, transparency, communication, government support, and employee engagement.

PPD

Table of Content
TASK 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Importance of Corporate Social Responsibility...........................................................................1
Challenges of Corporate Social Responsibility...........................................................................2
CONCLUSION................................................................................................................................3
TASK 2............................................................................................................................................4
Description...................................................................................................................................4
Feelings........................................................................................................................................4
Evaluation....................................................................................................................................4
Analysis........................................................................................................................................5
Conclusion...................................................................................................................................5
Action Plan...................................................................................................................................5
PERSONAL DEVELOPMENT PLAN...........................................................................................6
REFERENCES................................................................................................................................8

TASK 1
INTRODUCTION
Corporate social responsibility are activities which are voluntarily conducted by business
organisation to increase goodwill in market and increase the efficiency of customer engagement.
Corporate social responsibility is done on environmental awareness, philanthropy, employees
welfare, social welfare to increase efficiency of society and become loyal to company
effectively. This report has a description of Unilever which is dealing in consumer products all
over the world.
Importance of Corporate Social Responsibility
Business are adopting Corporate social responsibility due to increase in the competition
in the market and also providing awareness to people about right and wrong for educating them
for better decision-making (Choate and et.al., 2016). Corporate social responsibility is not a
compulsion and any regulations but it is done voluntary by the organization to gain better market
share and compete in the market effectively. Businesses need to adopt CSR as it helps them in
many ways to increase their productivity and increase in size.
 CSR helps Unilever to increase its public image and make them more effective in selling
their products to its customers.
 Unilever is more cost-efficient due to CSR as it helps to reduce to marketing cost and
promotional cost as company gains better reputation and increase customer base size
effectively.
 CSR also help Business to achieve objectives and increase probability and expand in new
market effectively. Sue to increase in brand value and brand equity Unilever is also
eligible to receive premiums on their product and services effectively.
 Unilever has improved their strategy to penetrate in the market as it helps to develop
better values in society. This helps company to achieve competitive advantage and
increase the survivability in the market effectively.
 CSR also increases the opportunity of the company to grow and make effective
innovation according to need and wants of customers and maintain the efficient to
provide better satisfaction to its customers and make them loyal to the company
effectively.
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 CSR increase organizational culture of Unilever which helps to develop effective values
for the company's vision in employee. This helps to increase the retention power of
company and make them more effective in achieving the objectives of the company.
 Corporate social responsibility also increased the transparency in of operation of the
business and maintain the quality of decision-making. Unilever is more effective.
 This also helps Unilever to promote workforce diversity and increase the efficiency of the
employees to achieve its objectives and expand their business in the whole world.
 CSR also helps to reduce liability by improving the quality of products and services
which helps to gain better profitability and increase revenue generations to support other
activities of company effectively.
Challenges of Corporate Social Responsibility
It is known that it is very essential for the for businesses to adopt CSR in the organization
as it has many benefits and profit effective opportunities to grow and expand business in the
market. However, there are many challenges which impact the success of CSR in the
organization and also negatively decrease the image of company. Unilever need to understand all
the challenges which can impact the quality of activities and focus on formulating effective
strategies to resolve all the issues.
Lack of Vision
Vision of the company play a very important role in integrating the community and
increasing the value of society effectively. With the lack of strong vision the activities has no
value and it its worthless for the company to perform.
Lack of Community participation
CSR is also ineffective if the local community is against the objective of the social
activities they are not part of it. Which decreases the efficiency of corporate social responsibility
of business and impact the image which decline the overall efficiency of business to earn more
profit margins. Lack of participation of society is also an evidence that people have no trust on
the company.
Issues in transparency
Transparency is very essential to make successful CSR activities in the society and for
the company need tom -provide all the information to community about all financial reports and
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how many funds are utilized in the CSR activities to gain the trust of community and make the
customers of the company effectively.
Communication factor
Communication is also a challenge which impact the activities of corporate social
responsibility for business as lack of proper information to society can lead to misunderstanding
and also creates agitation in the society against company's products and services adversely. Lack
of knowledge is another factors which impact CSR activities of Unilever as community need to
have proper awayness of all the activities and the benefits which are done with it. For example,
Toyota adopted social responsibility and adopted electric cars as their products to safeguard
global worming. Toyota also provided better information to the public so that it increases their
trust on company.
Ineffective Government
Government has also impacted in the success of CSR as they are responsible in many
cases to develop to perform activities in the society but due to lack of proper skills and
knowledge in government the activities were inefficiency which reduced the trust on company. .
Unsupportive workforce
Due to ineffective participation of the employees also impacts effective CSR in the
society and disturb the value of business organization in the market negatively. Unilever also
analyses this factor which is a major challenge as this helps company to determine that
employees are not skilled effectively and also reduce the efficiency of business. This helps
business to gain knowledge that cultural values of company is not effective and need to be
changed and upgraded to make employees more effective and understanding.
CONCLUSION
This report concludes that corporate social responsibility is very essential in any business
to gain effective market share and increase sales (DiPaola and Wagner, 2018). The activities
which are practices by company need to be more society centric to develop their knowledge.
There are also many challenges which potentially impact the success of social responsibility
activities of businesses and also had to be analysed to make effective strategies to achieve them
effectively.
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TASK 2
Description
I have been assigned to do a project which helped me to understand the importance of
corporate social responsibility of businesses to increase their skills. I made proper schedule of
my report formation and used internet to understand all information and project in my report
writing effectively (Figurska, 2016). From the report I have learned that it is very important to
perform social responsibility and improve the efficiency of business to attain objectives
effectively. This helped me to gain better information about all the skills which are required to
make the report to develop my knowledge and to make effective decision. I wanted to learn all
the skills to generate effective performance in my life and also become more efficiency person to
achieve objectives.
Feelings
I am feeling that communication skills is very essential to gain better information and
perform effective learning process (Margariti, 2018). I feel that managers of multinational
businesses faces many challenges due to lack of effective communication skills, team work,
time management skills, information and communication technology skills to formulate effective
corporate social responsibility in the market. This has increased my thinking of importance and
benefit of conducting personal development plan and motivating myself to attain all the skills
and increase my potential to achieve all the objectives effectively. I think that personal
development plan provide broad understanding about my strengths and weaknesses to gain better
understanding of my tasks. I feel more confident in understanding all the skills and self evaluate
them.
Evaluation
In the report while writing about corporate social responsibility I gained knowledge about
intrapersonal skills which is very important to formulate effective vision which need to be
integrated with the society to increase trust of customers (Rønnestad, Orlinsky and Wiseman,
201. This report has also increased the efficiency of my learning process and provided me bring
knowledge about all the skills required to increase my engagement with other people around me.
I also helped myself by reading more books and gain better information about social
responsibilities to understand the issues which are faced by companies and made me more
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concerned about society as they are not more educated. I have seen more people uneducated then
to listen to companies. By this report I also understand that it is very essential to self asses the
skills and knowledge of own self to make sure the efficiency to achieve the objective assigned by
superiors (Verweij and et.al., 2018).
Analysis
Report on corporate social responsibility also helped me to gain information about
developing cultural values which are important to develop my personality and lifestyle in a way
which helps time to increase my learning process and increase the efficiency to gain information
and communication technologies (Ruddy, Thomas-Hemak and Meade, 2016). As I am very
effective in using internet and I used computer to make my presentation properly It also helped
me to understand all the factors and challenges of corporate social responsibility in making the
report. With the help of this report I also learned that it is very important for any person be had
effective team work skills and problem solving skills in corporate world and improve their
efficiency to make effective tasks (Perry, 2017). Time management skills helped me to
understand my strengths and weaknesses to formulate effective personal development plan and
motivate myself to become more productive. This report developed my research skills to
provided me to make this report.
Conclusion
I have learned about ate importance of interpersonal skills to generate value and improve
relations with other people around me. I had also understood process of learning all the skills and
increasing my efficiency to make report (Jaeger, 2018). I also learned that it is very important
for me to gain information about all the skills to make effective career. I learned that managers
which don't have communication skills, problem solving skills, tea work skills to perform
effective corporate social responsibility and increase the brand value of their company
effectively. I have learned that knowledge of technology also increased my efforts and make me
more efficient in performing my tasks.
Action Plan
Next time when I am working on personal presentation I will be more focused in
performing my report and making small notes which will helps to remember them to add in the
report. I will become more effective by increasing all my required skills to become more
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efficient and increase the quality of output (Rockman, 2019). I will be more confident and also
self assess myself with effective process to develop my own leaning process.
PERSONAL DEVELOPMENT PLAN
Skills Activities Measures Time frame
ICT I will develop this skill by
using more computer
technology and learning
more about their use.
I will check my skills by
take online test and
miking presentation to
measure my skills
effectively.
2 Month
Work Skills I will involve in the
activities by playing more
games outdoor and work
on my coordination to
understand their thoughts
and become more
effective.
I will make my mentor
about my quality of work
and make sure to take
proper feedback.
4 months
Research Skills By learning to proper plan
of activities which I need
to do. By making schedule
of my activities.
I will determine this skill
by implement balanced
score method.
6 months
Problem Solving
Skills
Moral dilemma can help
me to develop this skill
and helps to make
effective decisions in less
time. Challenges a better
experiences of the task
I will list all the
alternatives and check
which one is right by
asking it with my mentor
and also get better
information to make
9 months
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also increase the
efficiency of problem
solving.
effective decision in the
future.
Time
management
By adopting Mayo jar
activity it will learn to do
my important things first
and also manage all my
work in the given time
effectively.
I will analyse quality of
my work in the given
time. If my work is not
good then I need to
improve my skills
effectively and increase
my efficiency to improve
m,y quality.
1 months
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REFERENCES
Books and Journal
Choate, J and et.al., 2016. Using a professional development program to enhance undergraduate
career development and employability. International Journal of Innovation in Science
and Mathematics Education (formerly CAL-laborate International). 24(3).
DiPaola, M. and Wagner, C.A., 2018. Improving instruction through supervision, evaluation,
and professional development. IAP.
Figurska, I.R.E.N.A., 2016. Personal branding as an element of employees’ professional
development. Human Resources.
Jaeger, A., 2018. Achieving business excellence through self-assessment for personal and
professional excellence. Total Quality Management & Business Excellence. 29(13-
14). pp.1612-1632.
Margariti, M., 2018. Professional Standards: A Developmental Journey. Professional Coaching:
Principles and Practice.
Perry, M., 2017. Personal Professional Development Plans. Canadian Journal of Medical
Laboratory Science. 79(1). p.8.
Rockman, I.F., 2019. Promoting professional development: A local approach. College &
research libraries news. 50(10). pp.902-904.
Rønnestad, M.H., Orlinsky, D.E. and Wiseman, H., 2016. Professional development and
personal therapy.
Ruddy, M.P., Thomas-Hemak, L. and Meade, L., 2016. Practice transformation: Professional
development is personal. Academic Medicine. 91(5). pp.624-627.
Verweij, H and et.al., 2018. Does mindfulness training enhance the professional development of
residents? A qualitative study. Academic Medicine. 93(9). pp.1335-1340.
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