Impact of Internal and External Factors on Business: SWOT and PESTEL Analysis

PPT
INTRODUCTION
A business want to be successful in marketplace, it is necessary to understand factors that
exert impact on their development of company. The internal factors figure out strength and
weakness. If one element brings positive effect is consider strength and a factors prevent
development of company, is weakness. Where as external element are affecting factors outside
environment in which company has no control over it. This report is going to analysis impact of
internal and external factor by SWOT and PESTEL.
SWOT analysis of Nivea
Strength: One of leading organisation in industry. It has numerous strength that helps to thrive
marketplace. Such as:
 Nivea's superb performance and building portfolio at entering new market and
expanding into new products categories. Successful track records of developing new products and integrating complimentary
firms through merger and acquisition.
Weakness: The areas where Nivea can improve upon. They are:
 Nivea need more investment in new technologies as not able to tackle challenges. Limited resources outside core business as not good at demand forecasting, missed
opportunities.
Opportunities: opportunities are set of circumstances that help an organisation to do something
initiative in business.
 Adoption of new technologies along with government green drive for new innovation,
creates huge opportunities for Nivea. With low inflation rate Nivea enable to increase its competitiveness with competitors.
Threats: External strategic factors that are affected are as follows:
 Increase the demand of highly profitable products in peak season. Foe example- winter
care products.
 Nivea, is operating in numerous countries, exposed to currency fluctuation in volatile
political climate market across the worlds.
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