Kit Kat Marketing Strategy

PPT

1 KEY FACT/BACKGROUND/OVERVIEW.
Kit kat is a chocolate waffle company that operates in almost all demographics of the world. The key
aim of the company is to launch range of goods with mainstream liking. The key strength of the
company is that they are the leading players within the market. They completely understand the needs
and requirements of the customers. One of the major threat is large number of competitors present in
the market.

2 PROBLEM/OPPORTUNITY/PROSPECT NEED.
• The market place tends to have high degree
of opportunity to sell wide range of
customers by connecting with the customers
on the real time basis. This way it is very
useful in increasing the customer base and
market share.

3 MARKETING OBJECTIVES
• The company will focus on carrying out marketing by integrating it with various social media
platforms such as Instagram, LinkedIn, Facebook, Twitter, etc. This way it helps in the attainment
of reaching large number of customers through enticing commercials.