This presentation covers the basics of digital marketing strategies, communication, review, promotional and marketing mix, effectiveness and ranking the brand on social media. It includes examples of Dove and Apple, their target customers, goals, and effectiveness on social media. The presentation concludes with the importance of measuring the effectiveness of digital media and conveying a precise message.

Learn about digital marketing strategies, communication, review, promotional and marketing mix, effectiveness and ranking the brand on social media in this practical presentation.

Practical Digital Marketing - Strategies, Communication, Review

Practical Digital Marketing

This case study discusses the controversial marketing campaign of Dove: Real Beauty. It covers the nature of the controversy, individuals involved, economic, social and historical context, necessity of shutting down communication, handling the situation in other ways, demonstration of online knowledge, and lessons learned. The study concludes that online campaigning is not an easy task and requires careful consideration of content and representation.

Marketing

Controversial Marketing Campaign of Dove: Real Beauty

This presentation discusses the significance of digital marketing in the modern era and its role in communication strategies. It reviews two digital marketing examples from Dove and Apple, analyzing their impact on the respective organizations. The presentation also covers the elements of the marketing mix and ranks the examples based on their effectiveness. The references used in the presentation are also provided.

Use of Digital Marketing in a Specific Communications Strategy

Part 8.0 to 8.1.3 Evaluation control to message research mesasure

Hartpury University and Hartpury College

Professional Development

Film and Theatre

Design and Creativity

Languages and Culture

Psychology

Assignment (Doc) | Marketing Communication

Assignment

This presentation discusses the concept of digital marketing and its importance in communications strategy. It covers digital marketing and communication strategies, examples of brands using digital marketing, promotional mix, and effectiveness of social media measures. The presentation concludes with references to relevant literature.

Use of Digital Marketing in Communications Strategy

This report discusses the advertising strategy and planning for the Pears campaign by Unilever. The report covers the analysis of the current situation, proposed advertising objectives, and strategies involved in the campaign. The campaign aims to promote natural beauty and encourage women and girls to feel confident in their own skin. The message will be conveyed through emotional and inspirational messages, highlighting the benefits of using Pears products for gentle and soft skin. The campaign will use various channels such as social media, print, and digital media to reach the target audience of middle and upper-middle-class women and girls.

Political Science

Advertising Strategy and Planning for Pears Campaign by Unilever

The report discusses about overview of the Dove soap that transforms the skin care routine of the women into pleasurable experience that has made the product popular in the market. It throws light on the marketing communication mix that is employed by the company. It discusses that sales promotion, advertisements, public relations and direct marketing can be used by Dove that can help it in achieving objectives. It also suggests strategic recommendations that can help the company in aspects related to marketing.

Practical Digital Marketing

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