Practical Digital Marketing: Importance of Social Media and Digital Marketing for Contemporary Businesses

Practical Digital
Marketing

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
Explanation about marketing..................................................................................................1
About marketing mix and discussion of where communication mix fits.............................1
About digital marketing...........................................................................................................2
Concept of social media marketing.........................................................................................2
Explanation of why digital marketing and social media marketing are essential to
contemporary businesses..........................................................................................................3
PART 2............................................................................................................................................4
Examples of social media marketing contents that works with justification......................4
Campaigns with established models and standards for digital marketing..........................4
Explanation of why social media content is effective.............................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Role of digital marketing is basically to help individuals to generate leads as well as sales
for their business by reaching out individuals that are looking for different product and services.
As web marketing is said to be a method of Marketing by which company could carry on line
prospective leads and higher value customers. Along with role of social media marketing helps
businesses to expand their business practices for building wider customer base (Fintorova, 2021).
This report is based on practical digital marketing that consists of two parts. As part 1 consists of
concept of marketing with marketing mix with a discussion of communication mix. There is
discussion on digital marketing and social media marketing with an explanation of why digital
marketing and social media marketing are necessary to contemporary businesses. While part 2
includes examples of social media marketing content with different campaigns through
established models and standards of digital marketing, explanation of relevance to social media
content along with its conclusion.
MAIN BODY
PART 1
Explanation about marketing.
As per the viewpoint of Caroline Forsey, 2021, Marketing is said to be an action or
business of selling and promoting product as well as services in markets that consist of market
research and advertisement. It simply defines student reaction which companies take for
attracting customers towards their product with high-quality messaging service. It aims for
delivering quality value for respect and customers with content, through long term objective of
demonstrating value of product, straightening brand loyalty along with increasing sales. As
objective of marketing is to carry research and analyse customers according to their focus group
for analysing their shopping habits.
About marketing mix and discussion of where communication mix fits.
Marketing mix is a set of marketing techniques which is used by businesses to sell their
product as well as services to their target customers. It is a marketing tool which combines
number of elements for becoming harden as well as solidify products brand for helping in selling
their product. It is related to positioning of product and deciding it to sell in accurate market with
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