Practical Digital Marketing

Practical digital
marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1:...............................................................................................................................................3
Explain the concept of marketing..............................................................................................3
Elaborates about the marketing mix and the fits of communication in among 4Ps....................3
Demonstrate the explanation of Digital marketing....................................................................4
Discuss about the brief of social media marketing with examples............................................5
Why Digital marketing and Social Media marketing are important for Contemporary
Business? ..............................................................................................................................5
PART 2............................................................................................................................................6
Two examples of social media content with their justification...................................................6
Screen shots of effective campaigns by using models and standards for digital marketing ......6
Why social media is effective ....................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
The background of marketing is assessing of product and services manufacturing, producing,
assembling and promoting in the competitive market (Bormane, 2019). The marketing is now
upgraded into digital version where many organisation are pursue for digital marketing as its
reduce time consumption, expenses and easily connect to the clients for example social media
platform, local websites or company's owns marketing portals.
In this report the important topic covered as the briefly explanation about marketing, 4ps
of marketing mix, role of digital marketing with examples, about social media marketing and
importance of digital and Social media marketing in contemporary business perspective and
explaining about the social media effectiveness with represent the marketing campaign of two
companies (Chaffey and Smith, 2017).
Part 1:
Explain the concept of marketing.
The detailed description about marketing is buying and selling of goods and services
along with processing, advertising, producing of products to provide the rightful customer.
A process of marketing is communicating and generating awareness about the product
and services in the market as it fulfil the need and wants of customer and manufactured the
quality of products. As some retail companies like Tesco and Asda Stores they creating
awareness about their product and services in the competitive market for engaging more
customer.
Within the context of organisation, they procure the marketing actions for their business
promotion as well as to maintain the better relationship with customers. In which marketing
supports to selecting the customer as per the product specification where to meet and deliver the
product to the customer can enhance profit maximisation (Heinze and et. al., 2020).
Elaborates about the marketing mix and the fits of communication in among 4Ps.
The concept of marketing mix is a marketing strategic for business expectation where it
involves in around of product, price, place and promotion. As it is set of marketing tools that
firms assort to presumes to accomplish its marketing objectives. There are 4Ps of marketing mix
that consists as:

 Product: It is refers about the item of business that offers to attaining the experience to
the customers. For making a product by company having a motive of fulfil the demands
of the customers for their satisfaction, it driven the description through quality and
quantity basis.
 Price: In this factor it explains about the value of product which sells by the company.
The formation of particular product price the company determined the Unit price, raw
material expenses incurred, marketing and distributing costs. If quality of product is also
highlight the price if the product is in high quality incurred, then it will be expensive and
if the product having low quality it will consists low price or shows easily affordable by
customers.
 Place: It comprise as per the selling and distribution of the goods and services, it enhance
the awareness as information about the company's product existence in specific locations
of the goods availability through online and other distributing channels.
 Promotion: It is a integrated of marketing communications for goods and services of
particular company as their purpose to enhancing the awareness through advertising,
sales promotion, direct marketing, sponsorship etc.
A Communication Mix emphasis about specific methods that used to promote the
company or its product to refer their customer (Kannan, 2017). Communication mix is fit for
marketing mix through promotion factor of product and services as well as it support the various
factor which helps to creating awareness or generating optimum information to customer about
company goods through Personal selling. Sales promotion, public relation and direct marketing.
Demonstrate the explanation of Digital marketing.
A Digital Marketing is the major part of marketing that assort internet based services
which are link with digital technology such as computer system, mobile phones and other for
advertising the products and services.
For example is Nike, the sports retailer company , the owner of this company has launch new
marketing campaign in mobile marketing to connect and refer to youth audience who are
passionate for sports products in United Kingdom region.
Digital marketing is the component is a new concept that allows new approaching of
customers for recommending the product and services through digital and online platforms. It is