Practical Digital Marketing

This presentation focuses on digital marketing strategies, communication strategies, and examples of social media advertising on Instagram and YouTube. It emphasizes the importance of digital marketing in enhancing organizational productivity and potential.

Practical Digital
Marketing

Table of content
• Introduction
• Digital marketing strategy
• Digital communication strategy
• Review the digital marketing examples
• You- tube and promotion aspect of marketing mix
• Instagram and promotion aspect of marketing mix
• Effectiveness and rank of examples in utilising of social media measures
• Conclusion
• References

Introduction
Digital marketing is the process of marketing and promotion of the products and services through
digital basis. As this helps the organisation in enhancing sales and profitability. There are various
digital marketing strategies used in every organisation to enhance their customers and attract them
towards goods and services of organisation.

Digital marketing strategy
A digital marketing strategy is the strategy which is refers to the set of actions that helps in
using of online channels to achieve their organisational goals and objectives. There are some
of online channels which includes paid, owned and earned media.
There are various types of digital marketing strategies such as search engine optimisation,
social media marketing, video production, cont marketing and email marketing etc.

Digital communication strategy
Digital communication is important for branding in today era. As there are certain communication
professionals that are being used organisation. These are print media, radio, billboard advertising,
TV etc. as another digital platforms can be used such as messaging apps, social networks and email
etc. this is regarded as one of the method which helps the organisation in expressing which they
wants to share with their targeted audience.

Review the digital marketing examples
There are various digital marketing examples which are being used by organisations. Some of
them are social media marketing, search engine optimisation, content writing, web advertisements
etc. as in this social media marketing is used. In this various marketing strategies are used.
• how You tube contribute to the communications strategy for Gillette
• how Instagram contribute to the communications strategy for Spotify

Example 1- how You tube contribute to the
communications strategy for Gillette
• You- tube is the biggest platforms now a days for making promotion of their goods and
services digitally. In context with Gillette, it helps the customers in awareing about a Gillette
products by their promotion and this helps them in targeting the customer as well. The goal of
this organisation is to enhance Youth customers towards the company products and services.

Example 2- how Instagram contribute to the
communications strategy for Spotify
• Instagram is one of the biggest social media platform that is growing now a days among
youths. As it consist of customers which are teenagers and adults. As in context with Spotify,
this helps the organisation in posting new pics and videos etc. to enhance more customers.

You- tube and promotion aspect of marketing
mix
You tube consisting of advertisements and marketing of products and services which helps in
improving its visibility. Some of the companies are promoting thorough films and videos so that
they could attract more customers and make promotions as well. As this helps the organisation in
earning more revenues and attracting customer towards the development of their products and
services.

Instagram and promotion aspect of marketing
mix
Instagram helps the organisation in keeping customers aware about their latest features and technologies
coming in their business environment. As this helps the customers in getting to know about the products
and services through images and videos post by the organisation. As in this customers will be able to
comment, share and like the post they wants. Instagram helps the organisation in attracting more
customers towards their posts they could get more views and likes on their post as well. As these likes and
shares helps them in becoming more popular among customers and targets audience.

Effectiveness and rank of examples in utilising of
social media measures
• You- tube: You tube is the most visited website across world wide which is having one billion
users active on it. As this involves watching of video in mos effective way. Organisations use
this digital media platforms in most effective way and this helps them in promoting this brand.
• Instagram: Instagram is termed as the biggest digital platforms for organisation in promoting
their products and services. As it involves mainly youth audience which is in large number. As
it helps in making relation with large number of customers and knowing there preferences as
well.

Conclusion
From the above it can be analysed that, digital marketing is very essential in every business to
enhance organisational productivity and potential. There are various digital marketing strategy is
being used in organisation. In this given report it focuses on social media adverting. The platforms
taken in this report is Instagram and You- tube.

References
• Maares, P., Banjac, S. and Hanusch, F., 2021. The labour of visual authenticity on
social media: Exploring producers’ and audiences’ perceptions on Instagram. Poetics,
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• Elena, O., 2021. MEDIA PRACTICES OF RUSSIAN-SPEAKING ORTHODOX
JEWS: WOMEN’S GROUPS AND RABBIS’BLOGS ON FACEBOOK AND
INSTAGRAM. State, Religion and Church, 8(1), pp.44-69.
• Murtarelli, G., Romenti, S. and Valentini, C., 2021. The impact of digital image-based
features on users' emotions and online behaviours in the food industry. British Food
Journal.
• Mele, E., Kerkhof, P. and Cantoni, L., 2021. Analyzing cultural tourism promotion on
Instagram: a cross-cultural perspective. Journal of Travel & Tourism Marketing, 38(3),
pp.326-340.
• Primasiwi, C., Irawan, M.I. and Ambarwati, R., 2021, May. Key Performance
Indicators for Influencer Marketing on Instagram. In 2nd International Conference on
Business and Management of Technology (ICONBMT 2020) (pp. 154-163). Atlantis
Press.