Practical Digital Marketing

Practical Digital
Marketing

Table of content
• Introduction
• Digital marketing strategy
• Digital communication strategy
• Review the digital marketing examples
• You- tube and promotion aspect of marketing mix
• Instagram and promotion aspect of marketing mix
• Effectiveness and rank of examples in utilising of social media measures
• Conclusion
• References

Introduction
Digital marketing is the process of marketing and promotion of the products and services through
digital basis. As this helps the organisation in enhancing sales and profitability. There are various
digital marketing strategies used in every organisation to enhance their customers and attract them
towards goods and services of organisation.

Digital marketing strategy
A digital marketing strategy is the strategy which is refers to the set of actions that helps in
using of online channels to achieve their organisational goals and objectives. There are some
of online channels which includes paid, owned and earned media.
There are various types of digital marketing strategies such as search engine optimisation,
social media marketing, video production, cont marketing and email marketing etc.