Role and Effectiveness of Digital Marketing in the Market

Practical Digital
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Importance of marketing and marketing mix with elements of communication mix.................3
Examples of social media with effective campaigns..................................................................6
CONCLUSION ...............................................................................................................................9
REFERNCES:................................................................................................................................11
Books and Journals:..................................................................................................................11

INTRODUCTION
Marketing is the set of activities that performed by a marketing manager of the company
in order to promote their goods and services in the market (Virtanen, Björk and Sjöström, 2017).
Marketing is just not only selling goods and services but also it covers many activities. It is the
activity which assist in satisfying of consumers' needs and wants. It also generate needs and
wants of the customers with the using of marketing tools and techniques. Day to day competition
is rising at a very fast speed so that's why companies try to innovate their marketing methods so
that they can beat competition and take competitive advantage. In this context, companies use
new marketing method which includes digital marketing such as social media, electronic media,
etc. this report shows the role and effectiveness of digital marketing in the market.
MAIN BODY
TASK 1
Importance of marketing and marketing mix with elements of communication mix.
Today's marketing is the broad term that used to define the activities which start with idea
of product to sell them in the market (uesenberry, 2020). Marketing main motive is to transfer
the goods and services to their end users for whom company produces that goods and services. It
is very important for the organisation whether they are large scale or small scale that they
promote their goods and services in the market. It help organisation to achieve their goals and
objectives with the use of marketing tools. Marketing also include functions that help to make
the process of promoting organisations' products and services effective such as market research.
Market research assist in finding out the taste and preference of customers so that they can
products and sell that products in order to achieve growth and success. Marketing can be
effectively done with the help of using marketing and communication mix in the organisation. It
can be better understand with the help of explanation of each tools.
Marketing mix
It is the set of activities that used by organisation in order to achieve their target market.
It is the marketing tool which used by firm that helps in making effective key elements.
Traditionally companies have just four key elements but now they have seven key elements of
marketing mix that assist in achievement of goals and objectives. All seven key elements are
mentioned below: