The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social
media marketing- theory
and examples

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
Explain what is marketing...........................................................................................................1
Explain what the marketing mix is and where the communication mix fits...............................2
Explain what digital marketing...................................................................................................2
Explain what social media marketing.........................................................................................3
Explain why digital marketing and social media marketing are important in contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................4
Two examples of social media content that really works with justifications.............................4
Screenshot of effective campaign along with models and standards for digital marketing........4
Explain why social media content is effective............................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The digital marketing is a a process under which marketing of products and services is
processed through electronic devices. It is a component that is used to make better utilisation of
online based digital technologies and internet such as mobile phones, desktop computers and
other digital platforms as well that assist to promote offered products and services. The social
media is a platform that induces higher profit through which business visibility is getting
increases on regular basis. It assist the business to develop higher brand awareness by which
market reach is increases that secured to maintain strong and loyal customer base (Arora and et.
al., 2019). The report below is based on Tesco that is a multinational brand of retailing business
and offer merchandise and groceries. The report consist of detailed information about
marketing, marketing mix, digital marketing, social media marketing with its importance. In
addition include social media content, effective campaign and effectiveness of social media
content.
MAIN BODY
PART 1
Explain what is marketing
Marketing refers to the action that a company undertake to promote and sell its goods and
services to the consumers. It involves all the activities action taken by the company to draw in
customer, maintain relationship with them and networking with the potential and past clients.
Marketing looks for matching company's products and services with the customers who want to
access to those products, and its ultimately ensures profitability and growth of the organisations.
The major function of marketing is buying, selling, financing, transport, warehousing, bearing
risk, standardisation etc. With the support of this company successfully transfer, exchange the
goods and services to the potential customers. It also spread and make customers aware about the
product and services on which buyer can make decision and can differentiate it with the
competitors (Buratti, Parola and Satta, 2018). Marketing helps in improving and maintaining
standard of living of the community by making available uninterrupted supply of goods or
products at a right place and at a reasonable price. With the support of this firm generated
employment as it is a complex mechanism that involves may people in one form. It consist of
1