Practical Digital Marketing

Practical digital marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
Explanation of marketing............................................................................................................1
An explanation of marketing mix...............................................................................................2
An explanation of digital marketing...........................................................................................2
An explanation of social media marketing..................................................................................3
An explanation of why Digital and social media marketing are important................................4
PART 2............................................................................................................................................4
Social media contents that really work.......................................................................................4
Screen shot of effective campaign..............................................................................................5
Why social media content is effective?.......................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing is a fundamental component that is performed by the business under
which effectual utilisation of technologies that is dependent on digital framework is required
under which suitable product and services are promoted in advanced mode (Chaffey, and Ellis-
Chadwick, 2019). It is also being used by the business in order to deliver systematic information
with support of search engine, social media, mobile applications, website and other channels as
well. It basically reflects the online marketing and its efforts through which it is easy for business
to convince a larger market under which working tendency and its effectiveness get improvised
in effective manner. The report below is based on Debenhams that is a British multinational
company with having headquartered in UK. The report below includes marketing, marketing
mix, social media marketing, effectiveness of digital marketing campaign.
MAIN BODY
PART 1
Explanation of marketing
Marketing is the activity of a company, that promotes buying or selling of the products or
services (Bala and Verma, 2018). In marketing there is advertising, selling, and delivering the
products to the consumers, marketing is also a process of company to attract, acquire and retain
the customers by analysing and satisfying their needs and demand of the particular product and
services.
IMPORTANCE
Marketing helps in transfer and exchange of goods: marketing is the process helps in
transfer, exchange distribution of products. And help customers to reach to their product easily
by the help of some of the marketing channels wholesaler, retailer, distributor. These channels
are very helpful for the customers and seller both.
Marketing creates employment; sometimes marketing is very difficult to understand,
marketing connects many peoples from one to another. There are some main marketing functions
that includes buying, selling, financing, warehousing, this process of marketing involves many
peoples. This involvement of peoples creates employment due to their need for peoples in every
functions of marketing.
1