Importance of Digital Marketing and Social Media Marketing for Contemporary Businesses

Contents
Introduction 1
Part 1 p-p
Explanation of marketing p
An explanation of what the marketing mix is and where the
communications mix fits p
An explanation digital marketing p
An explanation of social media marketing p
An explanation of why Digital marketing and social media
marketing are important to contemporary businesses p
Part 2 p-p
Two examples of social media content that really work and
justification of why they work p
Screen shots of effective campaigns with reference to established
models and standards for digital marketing p
Why social media content is effective? p
Conclusion p
References p
1

Introduction
Marketing is a process to engage with customers in order to increase the sale
and promote the brand image of company. The traditional marketing is through
promoting goods through face to face which include high effort to convert sales.
Whereas, modern marketing is very simple an easy to reach wide range of
customers that easily convert into sales (Melović, and et.al., 2020). In the present
report, it shows the explanation of marketing, marketing mix and communication mix.
Digital marketing and social media marketing and their importance of business.
However, second part shows social media examples of campaigns and models used
with effectiveness of social media content.
Part 1
Explanation of marketing
[CIM definition of marketing and one other – Define and explain]
Each product consumer purchase, every sore market consumer visit, all
message consumer receive a choice are made in society is being shaped as a
Marketing.
-CIM
Marketing is an action taken by companies for promoting and selling of goods
and service and also involve marketing research and analysis of market. It also helps
to know the behaviour of consumers and their demand or goods and service they are
looking in market (Appel and et.al., 2020). It aids company to promote their goods to
wider market and generate revenue from selling of good and service. Nowadays
there are various marketing strategies which are followed by company and majorly
used through online platforms.
An explanation of what the marketing mix is and where the
communications mix fits
[Explain 4Ps marketing Mix. Explain communication mix. Link how communication
mix fits to marketing mix.]
2

It refers to set of action that is used by company to promote its brand and its
products in market. The various Marketing mix content 4P's which include Product,
price, promotion and place.1. Product: It an item which actually being sold to customers to fulfil the
customer needs and wants. To gain the competitive advantage in market,
company's products need to be very differentiate and unique in market.2. Price: It is the price that consumers are willing to pay in market for a product.
These prices are set according to market condition and quality company is
offering is through valued based pricing (Grewal, and et.al., 2020).3. Promotion: this activity perform to bring knowledge in market about the
company and products they are offerings. This activity influence customer
towards company to use products and promote in market.
4. Place: It is a place where products are being sold by company where target
customers are looking for similar products. Company makes product available
to customers through various channels like whole sale and retail store.
Communication Mix fits for company where the actual customers are looking
for products and services that complete their needs and wants by offerings goods.
Customers are willing to pay for the product that are offered by marketer by
communicating with customers effectively that convert them into sales and generate
revenue from it.
An explanation of digital marketing
[Define digital marketing – two definitions and give examples.]
Digital Marketing is modern marketing technique which is used to promote good and
service through online. In today's world almost all business are dealing and
connecting with customers through online platforms only. This online platforms are
being used to used for promotion, market research and analysing the market
condition and consumer demand for products (Lahtinen, Dietrich and Rundle-Thiele,
2020).Marketing is being done through running campaigns which are used to
generate leads and later on convert into sales, promote brand name in market,
targeting audience which are looking for same products. Digital marketing is quite
more effective than traditional marketing concept which are based on physical
promotion. Digital marketing can promote brand in globally which covers national
and international market. It increases the market reach of company to promote
goods to other countries. It is also very cost effective method which is used by
company and include low cost when it compares to traditional marketing methods.
However, chances of converting lead into sales is very effective and have high
chances to convert as digital marketing methods are attracted audience towards
3

themselves at a time of using the social media platforms or internet surfing. It
generates high revenue by selling more goods in large market area.
For example: Amazon is promoting their goods through various campaign run
through social media marketing. Or communicating with customer through Twitter.
An explanation of social media marketing
[Define social media– two definitions and give examples.]
Social media marketing is a part of digital marketing where social media
platforms are used in marketing of products and brand image to large network of
customers (Jayarathna, and et.al., 2020). These are usually to promote the brand
image and products company is dealing in. Social media marketing is done through
online platforms which are mostly used by customers and company promote their
products to target customers which have similar interest. These platforms include
Facebook marketing and Instagram Marketing which is basically used to promote
goods and service to target audience which have similar interest and looking for
same on internet, LinkedIn marketing which is majorly used to generate leads,
YouTube marketing for promoting videos or advertisement and many other platforms
like Quora and twitter. This e marketing cover the large areas of customers and
target only those customers which are had similar interest in goods. Companies
have various option in social media marketing which can be filtered according to their
needs. For example- demographic that promote products on specific area only,
specific age limit like 18-49 or selected gender like Male and female (Suh, and
Chow, 2021). For Example: Facebook marketing for engage with large audience,
LinkedIn used for generating leads.
An explanation of why Digital marketing and social media
marketing are important to contemporary businesses
[Why social media marketing is important to contemporary business? Why digital
marketing is important to contemporary business?]
The importance of social media marketing and digital marketing to contemporary
business are: Cost effective: This marketing method is very cost effective that save high
cost and time to promote goods and service in order to gain the competitive
advantage and cover wider reach of audience in minimal cost.
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