The Role of Digital Marketing and Social Media Marketing - Theory and Examples

BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
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Contents
Introduction 1
Part 1 2-5
Explanation of marketing 2
An explanation of what the marketing mix is and where the
communications mix fits 2
An explanation digital marketing 3
An explanation of social media marketing 4
An explanation of why digital marketing and social media
marketing are important to contemporary businesses 4
Part 2 5-7
Two examples of social media content that really work and
justification of why they work 5
Screen shots of effective campaigns with reference to established
models and standards for digital marketing 6
Why social media content is effective? 7
Conclusion 7
References 8
1

Introduction
The aim of the report consists of detail explanation about digital and social
media marketing. This covers major influence upon global level development of the
economy. As with the increase of internet use most of the potential outcome will
generate and bring more opportunity towards marketing aspect strategy, and modify
changes as per changing environment (Almeida-Santana, 2017). Through significance
of social media business are increasing their consumer base and generating sale by
spreading awareness on the social media.
Part 1
Explanation of marketing
The concept of marketing combines of forecasting and examining demand of
potential consumer to generate more conversion for profit and revenue. This is one
type of departmental function that leads towards whole formulation of while creating
and communicating delivering optimum value to its target audience with proper
handle of relationship within consumer (Groth, 2017). This will provide. This will
provide advantage to the company stakeholders. The process of building connection
with appropriate potential consumer is all about marketing. This will ensure
recognising and addressing essential facets towards consumer in the form of
traditional. Example leading company like Aldi prefer to sell its product range on the
online platform in order to increase its revenue level. It is their business prerequisite
marketing strategy. The competition level in the market is high as most of same
products are available in the market. So maximum sale of goods and services is
based upon mode of attracting or influencing potential consumer towards brand
purchasing habit. If business wants maximum return on investment then it must
value their consumer as only they will generate more revenue to the business.
That is why business must keep on modifying its strategy or implementation
planning of new ways techniques to promote product and services of brand so that
they can accomplish optimum purpose and satisfying their consumer.
An explanation of what the marketing mix is and where the
communications mix fits
2