Practical Digital Marketing

Practical Digital Marketing
Assessment 1
The role of digital marketing and social media marketing – theory and examples
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Table of Contents
Marketing Determination......................................................................................................3
Marketing mix explanation and where communication mix fits..........................................4
Digital marketing explanation...............................................................................................5
An explanation of social media marketing ...........................................................................6
Determination of why Digital marketing and social media marketing are crucial................6
Two examples of social media and justification....................................................................8
Screen shot of effective campaign .......................................................................................9
why social media content is effective.................................................................................11
Conclusion...........................................................................................................................12
Online..................................................................................................................................13
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Introduction
Digital marketing is the component of marketing which uses by all to introduce
the product and services in changing environment and maintain the all services. This
is important for all organization to know the new trend in business environment and
kind of products and services should be introduced accordingly. If organization is
using digital marketing in proper form then it will be opportunity to grow the business
and attain the profitability (Kotane, Znotina and Hushko, 2019)). In other words,
digital marketing is defined form of marketing products or services that involves
electronic devices. This can be in the form of online and offline that can help to
increase the sales and performance in competitive market. To understand about
digital marketing and how the company uses TESCO has been selected that is
British multinational groceries and general merchandise retailer company. This
organization is operating their business and activities effectively by managing all
functions and activities. The report is going to be cover value of merchandising
function and the marketing mix, element of communication mix, and how digital
marketing can be used in connection strategies.
Part 1
Marketing Determination
Marketing is the continuous process of organization which uses to increase
the organizational performance and profitability. This is important f0or all
organization to understand what is going on in market and how the sales of
organization can be increased. TESCO is operating its business by using the digital
marketing which can help to reach the targeted customers and develop the business
performance.
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According to Tuten (2020), Marketing is the activity, set of institutions, and
processes of creating, communicating, exchanging offerings and delivering the
products by creating value is marketing that can help to increase the organizational
productivity and profitability.
Marketing mix explanation and where communication mix fits
Marketing Mix- This refers to the set of actions, tactics and activities that
uses by business industry to promote its brand or products in the market. For each
organization marketing is the important aspects which uses to provide right
information about marketing and bring the change that can help to increase the
organizational productivity and profitability. TESCO is using marketing mix for
promoting its products and services that are as explained:
Product – This means products and services which are providing by
organization for the purpose of running their business and increase the
organizational performance. TESCO has a huge reach of products that are offers at
various stores. The products are food, Frozen food, retailing products, Bakery
products, pet care products, foo items, Drinkable, technology and gaming products,
home electrical products and clothing and jewellery that can help to increase the
sales and supports to attain the higher profitability (Saura, Palos-Sanchez and
Correia, 2019).
Price – This means consideration which uses by organization by selling
products and receiving money. Herein, organization continuously works with its
suppliers that helps to improve the organizational profitability by maintaining low
prices. TESCO is adopting the cost leadership pricing strategy which is effective
pricing strategy for as it influence the number of customers. This organization is
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