Practical Digital Marketing (1)

This report discusses marketing concepts, digital marketing, social media marketing, and effective social media campaigns. It includes real-life examples and screenshots of effective campaigns. Digital marketing and social media marketing are important for contemporary businesses as they allow organizations to influence customers and track campaign progress. Social media content is effective in enhancing productivity and building customer loyalty.

Practical Digital Marketing (1)
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INTRODUCTION...........................................................................................................................3
Part 1................................................................................................................................................3
Explain what marketing is......................................................................................................3
Explain what the marketing mix is and where the communications mix fits.........................3
Explain what digital marketing is...........................................................................................4
Explain what social media marketing is.................................................................................4
Explain why digital marketing and social media marketing are all important to contemporary
businesses...............................................................................................................................5
PART 2............................................................................................................................................6
Social media real life example...............................................................................................6
Screenshots of effective campaigns........................................................................................7
Social media content is effective............................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11
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INTRODUCTION
Marketing is defined as a process associated to promotion and selling of products and
services in market place with an aim to generate value from them (Held, 2021). There are
different types of marketing channels out of which digital marketing allow organisations to use
various digital channels such as social media, search engines, mobile apps and more to influence
customers. Present report has been divided into 2 parts. In which first part defines marketing
concepts, digital marketing and social media marketing, while second part include social media
contents.
Part 1
Explain what marketing is
Marketing is essentially characterized as an action in which organisations engages in the
operations related to promoting its products and services among consumer base to successfully
fulfil its marketing goals and objectives (Liu, Yildirim and Zhang, 2021). It is most important
main part of a business association likewise with the assistance of this organization and makes
critical strides identified with cycle of making, imparting, trading and conveyance of labour and
products to shoppers to create esteem from them. In straightforward terms this is basically
characterized as a demonstration or interaction of purchasing just as selling. Marketing is
principally led by an association to fundamentally create an incentive for company or a brand.
Explain what the marketing mix is and where the communications mix fits
4 P's of Marketing is primarily decided as a model through which association can improve
segment of their advertising blend and the way in which they embrace new item or
administration in market. With assistance of 4P;s organization can characterize their Marketing
choice as far as value, spot, advancement and item and can offer creation administrations as
indicated by the necessities and requirements of shoppers. While on the off chance that it is
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discussed 7 P's of marketing primarily incorporate angles identified with price, place, promotion,
physical evidence, people and process. Every one of these expects are significant that permit
company to attempt benefit of these structures as a marketing tool kit and apply something
similar in their showcasing design and distinguish really is and requests of shoppers.
Furthermore, it has been underlined that communication mix mainly involves tools that an
organisation takes place as to communicate with consumers. It predominantly includes web-
based media, promoting, item bundling, site, direct showcasing, presentation occasions and that's
just the beginning (Mirzaalian and Halpenny, 2021). It has been distinguished that with the
assistance of communication mix company can viably recognize customer needs and requests
and can implement various methodologies to satisfy needs of customer’s requests successfully
and can further ensure long term growth and profitability.
Explain what digital marketing is
Digital marketing is additionally characterized as marketing on online platform which is
predominantly led by a company by means of internet. This form of marketing is being done to
advance brands and interface with expected arrangement of customers all throughout the world,
with the assistance of various kinds of digital marketing platforms. There are a portion of the
digital marketing platformstage that incorporates online media, email marketing, electronic
publicizing, multimedia and a lot more other advanced advertising channel. Digital marketing is
assuming huge part in present day business, as it is anything but a fundamental segment of
market where organizations use web just as other type of digital marketing innovations to
essentially advance their administrations and items. Besides, it has been underlined that with the
assistance of advanced promoting organizations now daily's exploiting biggest stage through
which they stand out of wide scope of customers. Moreover, as indicated by the examination it
has been recognized that Digital marketing is increasing its effectiveness in today’s market
through which organisations can not only assure high growth and profitability but can also attract
customers form all around the world.
Explain what social media marketing is
Social media marketing is characterized as usage of informal communities just as web-
based media to advance authoritative administrations and items. Moreover, it has been
underlined that Social media marketing altogether offers organization a way through which they
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can viably draw in with existing shopper base and can additionally draw in new to clients with
the assistance of different social advertising methods (Vasan, 2021). A portion of the specific
social promoting models incorporate client produced content. It is anything but a viable measure
through which organisation impact purchasers by recognizing their necessities and needs. It has
been distinguished that social media marketing is fundamentally assuming significant part in the
present showcasing world which is progressively changing hierarchical promoting strategies.
With the assistance of this organization essentially can chance of upgrading their image
mindfulness and can additionally expand the traffic through which they can greater benefit and
efficiency.
Explain why digital marketing and social media marketing are all important to contemporary
businesses.
Digital marketing as well as social media marketing is assuming most significant part to
contemporary organizations these days, as because of the development of digitalization all
throughout the globe every single individual is approaching of internet. They invest the greater
part of their energy on their cell phones. It offers critical freedom for organizations through
which they can impact consideration level of customers. There are various social media sites like
Facebook, YouTube, Twitter, Instagram in which there are various clients. This upgrades
association capacity to create consideration and familiarity with the creation administrations.
Online media advertising is assuming significant part as it assists organization with improving
their image mindfulness (Skar, 2021). It is additionally financially savvy through which
organization can draw in with customers all day, every day that altogether improve their image
reliability. This assists organization with expanding consumer’s fulfilment level and commercial
centre mindfulness. With the assistance of social media marketing organization can amplify
benefit and usefulness in a huge way. If it is talked about digital marketing advertising, it is
critical to contemporary business as it permit association to track their campaigns progress. With
the assistance of putting resources into digital marketing organization can fulfil its objectives and
missions and can additionally follow them to drive better outcomes. Digital marketing is
essentially significant as with the help of this, company can effectively foster their growth and
can influence mind set of consumers in a well define and effective manner.
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PART 2
Social media real life example
From the above mentioned the Discussion it has been identified that social media is very
important for the individual in order to enhance and give general knowledge. Therefore the
companies are focusing on the social media platform in order to communicate with their clients
directly and enhance their efficiency(Vernuccio, Patrizi and Pastore, 2020). In order to identify
and understand about a social media platform there is a some real life examples of the company
which effectively uses social media content so that they can attract more consumers towards the
company. There are two important examples of social media which represent importance of the
social media for Starbucks and National Geographic and these are mentioned below:
Example of National geographic
From the investigation it has been analysed at National Geographic is a organisation
which adopted social media platform in order to represent beautiful pictures and informative
content. From the Instagram account has been identified that the National Geographic company
have 122 million subscriber that represent that they are much include with social media platform.
By the support of their native they use user generated content that is unique and this is something
exceptional skills which are represented by the company. As the company is much appreciated
the platform so there are several photographers from all around the globe who sended their
image need to National Geographic in order to show them that their content is appropriate or not.
Along with this they adopted social media strategies in that way which attract more clients
towards them they use yellow board in to portal in order to identify the requirements and wants
of the clients(Repovienė and Pažėraitė, 2018). Along with less it has been analysed at the
National Geographic company have like programs of Safari which represent on several social
media platforms like Face book, Instagram, YouTube, Twitter and many more.
Example of Starbucks
Starbucks is the multinational organisation and connected with Facebook account in
order to communicate with their consumer. They manage their account in that way which we
represent amended information about the company. In order to make or develop interest
information the company uploaded catching photos that engage their dreams colourful videos
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and several more. Along with this they provide appropriate information about their company
location and also provide job opportunities so that they can overcome them and improvement
from the economy. The organisations trying to communicate with their consumer so that we can
enhance and build appointed connections by the help of the social media platform.
Screenshots of effective campaigns
Digital marketing is very important for any Organisation in order to enhance their
productivity. In order to enhance the productivity The Complete Reference standards for Digital
Marketing that supports them to take more competitive advantages in the Marketplace. Notice to
enhance their productivity organisation launching their campaigns by the help of digital
platforms and also introduced their new products and trying to communicate with their audience
about the product and services which are provided by the company(Bădin, 2018). There are
some screenshots which explain about the social media and digital marketing campaigns are
developed by the company and also introduce the new product and services which are provided
by the organisation.
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Social media content is effective
Social media platform is becoming very important for the company in order to enhance
their productivity in the Marketplace. Every organisation is concentrating on social media and
digital marketing because it is very important for them to gain more competitive advantages in
order to sustain in the market place for long term(Hänninen and Karjaluoto, 2017) Social media
is the contest which makes the company more effective and also supports them to communicate
with their clients in order to represent and introduce their products and services in front of their
clients. there for it is very mandatory for the company because it provides several benefits which
are mention below:
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Consumers in control:
Social media is very supporting for the company in order to control their clients. From
the investigation it has been examined that the organisation is using social media platform in
order to invent bill consumer by several factors. The aim of the company for using social media
platform is to become effective and full fill the requirements of their clients.
Loyalty
social media is very a mental platform for developing royalty for the company in front of
their clients. Loyalty is very important for the company because it support them to enhance their
career and brand image in the Marketplace.
Convenience and satisfaction
By using social media platform it provides convenience and satisfaction to their clients.
Social media platform has an ability to provide appropriate information towards the clients so
that the company can get appropriate response from their client side and satisfy them by
analysing their requirements.
Reduced cost
along with this by using social media platforms the organisation can provide appropriate
information by doing some promotional activities on the social media cost of in addition to this it
also caters appropriate information in the minimum cost therefore it is very cost effective
process.
There are several Benefits of using social media platform and it is much amended for the
organisation in order to enhance their capabilities and achieve their goals and objectives in an
appropriate manner(Conceição and Gama, 2019). Along with this social media is the platform to
support the company to communicate with the target and potential consumers directly so that
they can develop and create more customer base in order to enhance their profitability.
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CONCLUSION
From the above mentioned report it has been analysed and digital marketing is very
important for the communication and important part of the communication marketing for stock
marketing is very important for the company in order to promote their products and services in
the market place in order to get opportunity is and gain more competitive advantages in the
Marketplace. The above mentioned report it has been analysed and digital marketing is very
important for the communication and important part of the communication marketing. marketing
is very important for the company in order to promote their products and services in the market
place in order to get opportunity is and gain more competitive advantages in the Marketplace.
REFERENCES
Books and Journals
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