1Pre Booking Executive Summary In this report Wonder Products which is operating under the food industry has decided to launch a new product Energy bar and they are searching for a perfect candidate for the post Senior Director who can run their new division and market it properly. Proper analysis is done for three candidates and the perfect fir is chosen among them.
2Pre Booking Table of Contents 1.1 Introduction................................................................................................................................3 1.2 Management and leadership skills/style....................................................................................3 1.3 Candidate recommendation.......................................................................................................4 1.4 Conclusion.................................................................................................................................5
3Pre Booking 1.1 Introduction Leadership and management skills and styles are very important for every person in life and especially when it comes to handle the operations inside an organization. In this case study a full analysis of the applying candidates will be done to find out the best fitted person for the position of new Senior Director in Wonder Product who can be able to manage and direct the operations of their new product Energy Bars and also advertise the product including new strategies. Strong leadership and management skills are very much needed in the candidate who can be able to smoothly run the business and help to improve he growth of the new product into the market. Three new candidates have applied for the position and full analysis will be done and then according to their experience and skill, the right person will be chooses who can fit into different criteria. 1.2 Management and leadership skills/style For Nancy Drew Nancy has a practical experience of working in the food industry for 20 years. Nancy have worked into a mid-sized vegetarian food company known as Star Lite Foods. Nancy has a leadership quality for over 3 years because she has been the Vice president in a company for the new product design. Her management style is to delegate authority so that employees can freely work and bring innovation into the product. As a leader she used to keep a routine check and credits her success to the employees for motivation. Nancy also used the new trend, social media channels to improve the quality of information. She also suggested to shift their new business plan from energy bar to some natural product which will be helpful for the local vendors. Her management style is innovative because she encourages people around her (Northouse, 2014).
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4Pre Booking For Dane Evers Dane has a 12 years of practical experience in food industry. Dane likes to work with skilled, well-educated and experienced workers. Dane’s leadership skill states that he likes to involve his employees into major as well as minor discussions because they are also important part of the organization. Dane always keeps himself updated with the market trend and the operations of each department in the organization. Dane is very particular about meeting deadlines. Dane has a confidence regarding his management skills and leadership skills for managing a new division and flourish it through the competitions in the market (Mujtaba, 2013). For Joe Johnson Joe is very new to the Wonder Products but started his job with a senior post in Wonder Products as Deputy Executive Director. Joe is highly educated and holds high educational degrees in Chemical engineering. However, he manages the department to produce more human and environment friendly product. Joe has a 12 year practical experience in managing employees perfectly. Joe has a great leadership skill for communicating more with the workers so that he can motivate them and directly communicate any of the changes in operations. Most important factor for Joe is to improve skills of his workers. Perfect leadership skill of Joe states that he delegates the power to some of his employees so that they can introduce more innovation into the business and motivate the further. However, Joe does not have marketing skills but his confidence over his employees and desire to learn the marketing skills are amazing (Kirsten, 2013).
5Pre Booking 1.3 Candidate recommendation The need of Wonder product’s new Senior Director should possess the perfect skills on management and leadership which will help the company to introduce an all-natural product to control blood sugar level of the consumers. Good marketing skills are also important to market the product in the right place and among the right targeted audiences. As per the need of the job position, Dane Evers would be the perfect fit. The new division of Wonder Product for the new Energy Bar needs someone with a practical experience in the food industry. Dane started his own business 12 years back and with his amazing management and leadership skills he was able to reach the success. Dane’s experience in food industry will the company to bring some innovative ideas to involve in the product so that it can gain a first mover advantage in the market. Dane likes to get involved with the employees which helps the employees to stay motivated and many vital information would be passed to the employees without any filtrations (Jain & Anjuman, 2013). Employees can gain some extra skills and they can possibly be more responsible when they will be delegated with some authority to bring innovations into the product. Dane is very particular about the deadlines which will help him to strategies some policies regarding the daily target and manage the labor force very smartly. Dane has a very limited experience in marketing but it can be noted that he used to market his products applying strategies hence, this marketing skill can be utilized to market the new product with an innovative touch. Dane always notices the market trend and different operating departments under him which can help the organization to stay updated and bring in required changes. His confidence is the best thing which a Senior Director should possess while managing and leading a new division for launching a new product into the market (Bolanle, 2013).
6Pre Booking 1.4 Conclusion After analyzing each of the candidate’s interview and the skills required for the job position, it can be clearly stated that all the candidates were very experienced and very much popular among their field. Each of them had wonderful management and leadership skills which will be beneficial for the new division to run. Among the three candidates, Dane Evers was a best fit for the job position because he has great confidence over his management and leadership skills to run a new division for a new product. Another fact to notice that Wonder Product already promised Dane for providing a senior post in their organization when they were acquiring the business of Dane Evers. Hence, this will also improve the reputation of Wonder Product in market as they keep their promises.
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7Pre Booking References: Bolanle, A. O. (2013). Principals' Leadership Skills and School Effectiveness: The Case of South Western Nigeria.World Journal of Education,3(5), 26-33. Jain, S., & Anjuman, A. S. S. (2013). Facilitating the acquisition of soft skills through training. IUP Journal of Soft Skills,7(2), 32-39. Kirsten, C. L. (2013). The impact of training courses on financial management skills of South African small-business owners.International Business & Economics Research Journal (IBER),12(7), 825-834. Mujtaba, B. G. (2013).Managerial skills and practices for global leadership. ILEAD Academy. Northouse, P. G. (2014).Introduction to leadership: Concepts and practice. Sage. Putta, S. S. (2014). Improving entrepreneur's management skills through entrepreneurship training.Journal of Commerce and Management Thought,5(3), 459-474. Robertson, J. (2016).Coaching leadership: Building educational leadership capacity through partnership. New Zealand Council for Educational Research. PO Box 3237, Wellington 6140 New Zealand. Schoemaker, P. J., Krupp, S., & Howland, S. (2013). Strategic leadership: The essential skills. Harvard business review,91(1), 131-134.