Understanding Business Organisations: SWOT and PESTLE Analysis of Premier Inn Hotel

This report provides an analysis of Premier Inn Hotel's internal and external factors through SWOT and PESTLE analysis. It also discusses the organizational structure of Premier Inn Hotel.

Understanding
business organisations

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT analysis of Premier Inn hotel in order to deliver focused approach................................3
PESTLE analysis in to analyse key external factors which impact upon functioning of the
business........................................................................................................................................4
Organisational structure of Premier Inn hotel..............................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business is one of the most effective perspective which is developed in order to perform various
business functions which is related to trade. These organizations relates with activities based
upon selling and buying of good that are produced by an organization. Further, business
organizations focus over developing structure making business organization progress towards
success and growth. In this report selected organization is Premier Inn Hotel that is biggest hotel
chain and operates within United Kingdom. This hotels holds 700 rooms and 800 hotels all over
the world. The headquarters of this hotel is in Dunstable, United Kingdom. This project is
based over observation of Premier Inn business environment through applying PESTLE and
SWOT analysis. In the end of projects discussion is done upon organizational structure of
Premier Inn hotel and develop understanding about various aspects related to it.
MAIN BODY
SWOT analysis of Premier Inn hotel in order to deliver focused approach
SWOT analysis means tools that is used in order to understand about internal factors
which leads towards development of business environment that acts as key for organizations
development. This is vital tool which deals upon strength, weakness, opportunities and threats
that are important for internal working of organization. Further, SWOT analysis has been
conducted for Premier Inn hotel as follows:
 Strengths- The biggest strength that is posses by an business organization is based over
facilitating business growth in positive aspect(Bolis, 2018). Main strength of Premier Inn
relates with quality of services which is best and has helped in making organization
achive its goals of stability within market of UK and across glob.
 Weaknesses- Weakness is based over those hurdles and barriers impacting growth of
business in negative manner. In relation to Premier Inn hotel biggest weakness is
housekeeping service within which coordination is not their that lead towards making
hotel face lot of trouble in cleaning rooms on time.
 Opportunities- The possibilities are taken into consideration as golden probabilities for a
commercial enterprise organization on the way to beautify operations(Balabanova, 2021).
Growth and enlargement on the market is one of the important possibilities to be had to

Premier Inn lodge. In order to advantage boom the lodge must enforce important plans
and policies.
 Threats- Threats are important barriers which rise up in among a commercial enterprise
functioning and forestall its boom. The threats are one in every of important elements that
could effect on its running in a poor manner. In relation to Premier Inn biggest threat are
its competitors like Hilton, Marriott and Holiday Inn. Thus Premier In should focus upon
its competitors and provide better options for them.
PESTLE analysis in to analyse key external factors which impact upon functioning of the
business
The PESTLE analysis means tools that is based over developing understanding about
internal factors which makes business organization deal with external elements that impacts
organizations directly. This analysis is based over elements like political, economical, social,
technological, legal and environmental. PESTLE in relation to Premier Inn has been conducted
as follows:
 Political elements- These elements is based over policies that has been formed by
government of UK and has been used for establishing of business organizations. In
relation to Premier Inn hotel BREXIT has impacted its growth since the new rules and
regulations formed by government has lead towards changing of basic structure of
Premier Inn hotel(Dragu, 2017). Policies of UK government has made Premier Inn hotel
struggle within its business operations.
 Economic elements- In the functioning of Premier Inn hotel, monetary elements play an
vital function. The monetary elements are associated with inflation, deflation and
recession charges which can be found in an economy .Premier Inn hotel is that specialize
in important monetary elements to boom its sales and profitability. The COVID-19
pandemic has additionally impacted at the functioning of Premier Inn hotel, ensuing in
big loss.
 Social elements- These are those elements which is related to taste and preference of
customers living within society. Premier Inn should understand about its customers needs
in order to create stability within its growth. It helps in making hotel achieve its goals and
objectives within market.

 Technological elements- The data and generation is developing at a speedy tempo within
the modern enterprise surroundings(Alnuaimi, Alzoubi,and Alzoubi, 2021). It is
important function of a enterprise to attention on technological elements in an effort to
carry out all operations in a brief and correct manner. The Premier Inn hotel is likewise
taking help of consumer courting control software program to boom consumer courting
and satisfaction. Premier Inn additionally takes aid of control data device and selection
aid device to expand a key technique in dealing with important sports and tasks.
 Legal elements- The criminal elements are associated with legal guidelines and rules
advanced with the aid of using nearby authorities. It is important for the enterprise to
attention on criminal elements in an effort to behaviour criminal and moral enterprise.
The criminal elements also are useful in growing aggressive power of a enterprise on the
market with the aid of using following sure policies.
 Environment elements- In the current times, it is miles vital for a enterprise like Premier
Inn hotel to expand key emphasis on environmental elements for growing sustainable
practices. The environmental coverage of United Kingdom is accompanied with the aid
of using Premier Inn hotel to boom its technique in the direction of welfare of society and
environment.
Organisational structure of Premier Inn hotel
In modern world organizational culture has important role to play within growth of
organization that is based over opportunities to develop within growth of an organization. The
organization culture is able to analyse behaviour and ethical consideration. Under organizational
culture business is able to make its key elements analysed with more effectiveness. Premier Inn
with the help of organizational culture is able to work upon employees rights and solves issues
faced by them within working pattern of organization. Further, organizational structure and its
impact over Premier Inn has been discussed as follows:
 Decision making- Decision making is a key method which enables a enterprise to make
answers of the important thing problems(Allison and Tomlinson, 2017). The practical
employer shape of Premier Inn hotel is likewise beneficial in growing organisational
increase of enterprise. It is important function of a enterprise to awareness on selection
making with the assist of practical organisational shape in an effort to lead the
marketplace.

 Coordination- The coordination is one of the crucial elements which enables a enterprise
to boom its ability. With the assist and assist of practical shape, Premier Inn hotel is
capable of solve key queries of personnel and additionally growing coordination. The
coordination is likewise one of the important processes which enables in growing
standard ability of a enterprise in an effort to lead the opposition.
 Employee delight and productivity- The practical organisational shape additionally
enables the hotel to carry out and broaden productivity. Increased opposition among
personnel is likewise crucial for the enterprise in an effort to enhance awareness on
worker abilities and their roles and obligations. Company have to additionally broaden a
key and specific method in dealing with process obligations and obligations in step with
practical shape.

CONCLUSION
From this discussion it has been marked out that business organizations are those
elements which is based over aspects that make competitive value increased within an
organization. In order to understand about business its internal and external factors are required
to be studied for this purpose PESTLE and SWOT analysis has been done in making
organization understand about impact of these factors. In PESTLE analysis various external
factors impacting business organization directly is covered. Then SWOT analysis explains about
strength, weakness, opportunity and threat posses by an organization. The end of this report is
based over organizational structure and its impact upon business working patterns.

REFERENCES
Books and Journals
Allison, L. and Tomlinson, A., 2017. Understanding international sport organisations: Principles,
power and possibilities. Routledge.
Alnuaimi, M., Alzoubi, H.M.,and Alzoubi, A.A., 2021. Towards intelligent organisations: an
empirical investigation of learning orientation's role in technical
innovation. International Journal of Innovation and Learning, 29(2), pp.207-221.
Balabanova, E., 2021. Employee socio-economic dependency as an antecedent of abusive
supervision in Russian business organisations. Employee Relations: The International
Journal.
Bolis, A., 2018. The impact of big data on organisations: understanding data-driven decision
making.
Dragu, I.M., 2017. Understanding the IIRC framework through the perspective of accounting
profession and international organisations. International Journal of Social
Entrepreneurship and Innovation, 4(4), pp.273-286.
Jakobsen, S.E., Fløysand, A. and Gammelsæter, H., 2017. Globalisation and Local Flavour in
Business Organisations: The Case of Norwegian Elite Football Clubs. In Globalising
Worlds and New Economic Configurations (pp. 233-243). Routledge.
Lašáková, A., Remišová, A. and Bohinská, A., 2022. Barriers to ethical business in Slovakia: an
exploratory study based on insights of top representatives of business and employer
organisations. European Journal of International Management, 17(1), pp.86-113.
Mikova, S., 2020. Forms Of Interaction Between Higher Education Institutions And Business
Organisations In The Field Of Logistics And Supply Chain Management. Economic
Science, education and the real economy: Development and interactions in the digital
age, (1), pp.532-545.
Rao, P.S., 2020. Processes and outcomes in three-dimensional match and mismatch
circumstances in respect of leadership styles, followership styles and situational
demands in business organisations in papua new guinea. South Asian Journal of
Marketing & Management Research, 10(4), pp.6-27.

Raut, R.D., Mangla, S.K., and Narkhede, B.E., 2019. Linking big data analytics and operational
sustainability practices for sustainable business management. Journal of cleaner
production, 224, pp.10-24.