Understanding Business Organizations: Premier Inn Hotel Case Study

Understanding
business organisations

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
SWOT analysis of Premier Inn hotel in order to deliver focused approach...............................4
PESTLE analysis in to analyse key external factors which impact upon functioning of the
business.......................................................................................................................................5
Organisational structure of Premier Inn hotel.............................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In order to develop a business, it is important to understand the business organisations in
a precise and systematic manner (Allison, and Tomlinson, 2017). The enhancement of an
organisation is essential part of business development which helps in increasing competitive
strength of the company. The well defined understanding of business organisations helps in
increasing the chances of generating revenue and profitability. In this project example of
Premier Inn hotel is taken into consideration which is a major chain of hotel and United
Kingdom' largest hotel brand. The hotel chain is having more than 700 rooms and 800 hotels.
The Headquarters of hotel are situated in Dunstable, United Kingdom. In this project
environmental analysis of Premier Inn is explained with the help of PESTLE and SWOT
analysis. This report also includes description of organisational structure of Premier Inn hotel in
order to understand the hierarchy.

MAIN BODY
SWOT analysis of Premier Inn hotel in order to deliver focused approach
The SWOT analysis is considered as an important tool which helps a company to know
its key strength and value. It is one of the most important tools which helps a business
organisation to analyse internal environment in a well defined manner (Alnuaimi, Alzoubi, and
Alzoubi, 2021). The SWOT analysis is also a key technique which helps in development of a
focused strategy. SWOT analysis of Premier Inn hotel is mentioned below:
 Strengths- The strengths are considered as capabilities and abilities of a company which
helps in increasing business. Major strength of Premier Inn hotel is its front office
management which helps in making customers more advanced manner. Another major
strength of Premier Inn hotel is its food and beverage department which provides quality
based drinks and food to major customers. It is essential for management of a business to
develop key focus on strengths in order to lead the competition.
 Weaknesses- Weaknesses are the major hurdles and obstacles which can impact
negatively on business. Marketing management of Premier Inn hotel is one of the major
weaknesses of the hotel which is main body in increasing sales figures and turnover. The
human resource management is one of the major weaknesses of Premier Inn hotel which
creates management of employees with less efficiency. In order to overcome weaknesses
it is main role of Premier Inn management to develop planning and strategic frameworks.
 Opportunities- The opportunities are considered as golden chances for a business firm in
order to enhance operations (Balabanova, 2021). Growth and expansion at the
marketplace is one of the major opportunities available to Premier Inn hotel. In order to
gain growth the hotel should implement major plans and policies.
 Threats- Threats are major obstacles which arise in between a business functioning and
stop its growth. The threats are one of major factors which can impact on its working in a
negative manner. In the recent times, it is main role of management of Premier Inn hotel
to analyse threats from competitors and develop a precise approach in dealing with them
(Bolis, 2018). The threats from competitors like Hilton, Marriott and Holiday Inn should
be analysed by top level management of Premier to develop strategic choices.