Understanding Business Organisations: PESTLE and SWOT Analysis of Premier Inn Hotel

This report discusses the internal and external factors that impact business organizations, with a focus on Premier Inn Hotel. It conducts PESTLE and SWOT analysis to understand the key factors affecting the hotel's functioning. Additionally, it discusses the organizational structure of Premier Inn Hotel.

Understanding
business organisations

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
PESTLE analysis in to analyse key external factors which impact upon functioning of the
business........................................................................................................................................1
SWOT analysis of Premier Inn hotel in order to deliver focused approach................................2
Organisational structure of Premier Inn hotel..............................................................................4
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business organizations means group of people that comes together in order to perform
business activities related to sales and revenue. These organizations are focused over attaining
profit and revenue by increasing competitive edge within market. Business organizations are
focused over developing product and services which is required to be sold by an organizations.
In order to conduct business various factors and factors are focused upon that impacts business
directly. The enhancement of business within an organization is most important part through
which business is able to develop on large scale. In the report the selected organization is
Premier Inn hotel which is an UK based chain of hotel and has its headquarters in Dunstable,
United Kingdom. The hotel has 800 operating building all over world with 700 rooms. The
report discuss about internal and external factors which impacts working of Premier Inn. In order
to analyse business environment PESTLE and SWOT analysis has been conducted.
MAIN BODY
PESTLE analysis in to analyse key external factors which impact upon functioning of the
business
The PESTLE assessment is an important framework it really is used by many global and
countrywide groups based completely in hospitality sector. In the contemporary times, all
essential groups use this framework in order that agency can apprehend the outdoor
surroundings. The PESTLE assessment of Premier Inn hotel is cited below
 Political elements- The political elements are the essential elements which may be
related to guidelines and guidelines formulated through authorities of a country. Premier
Inn lodge has been impacted through BREXIT in a prime sense(Buil, Catalán and
Martínez, 2020). The rules and frameworks of government has changed and they are
impacting on functioning of lodge in a vital manner. Premier Inn lodge is also developing
a key technique in coping with the political elements in order that organisation can
achieve fulfillment inside political environment.
 Economic elements- In the functioning of Premier Inn lodge, economic elements play an
vital function. The economic elements are related to inflation, deflation and recession
fees which may be discovered in an economy. Premier Inn lodge is focusing on essential
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economic elements to boom its income and profitability. The COVID-19 pandemic has
moreover impacted on the functioning of Premier Inn lodge, resulting in massive loss.
 Social elements- Social elements are one of the essential elements which impact on
functioning of a business organisation. These elements embody life-style and traditions of
society and employees which needs to be taken into consideration through Premier Inn
lodge. The social elements want to be taken into consideration through the economic
organisation in order that organisation can expand targeted technique at the market.
 Technological factors- The records and era is developing at a speedy tempo within the
current commercial enterprise surroundings. It is vital function of a commercial
enterprise to cognizance on technological factors so that organization can carry out all
operations in a brief and correct manner(Bouncken and Qiu, 2021). The Premier Inn
resort is likewise taking help of client courting control software program to growth client
courting and satisfaction. Premier Inn additionally takes aid of control records gadget and
selection aid gadget to broaden a key method in coping with fundamental sports and
tasks.
 Legal factors- The criminal factors are associated with legal guidelines and rules evolved
through nearby authorities. It is vital for the commercial enterprise to cognizance on
criminal factors so that organization can behavior criminal and moral commercial
enterprise. The criminal factors also are beneficial in growing aggressive energy of a
commercial enterprise on the market through following positive policies.
 Environment elements- In the modern times, it's far critical for a industrial agency like
Premier Inn inn to develop key emphasis on environmental elements for developing
sustainable practices. The environmental insurance of United Kingdom is followed via
Premier Inn inn to increase its technique in the direction of welfare of society and
environment.
SWOT analysis of Premier Inn hotel in order to deliver focused approach
SWOT analysis means that framework which is used in order to analyse strength,
weakness, opportunities and threats which is posses by an organization. The analysis leads
towards development of internal environment of an organization. Further, SWOT analysis has
been conducted for Premier Inn motel as follows:
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 Strengths- The strengths are considered as abilties and talents of a employer which
allows in developing business employer. Major electricity of Premier Inn lodge is its the
the front place of work manage which allows in making customers more advanced
manner. Another maximum essential electricity of Premier Inn lodge is its food and
beverage department which affords great based totally definitely drinks and food to
maximum essential customers. It is essential for manage of a business employer to boom
key recognition on strengths an excellent manner to guide the competition.
 Weaknesses- Weaknesses are the maximum essential hurdles and obstacles that could
impact negatively on business employer(Balu, Unnikrishnan and Pillai, 2020). Marketing
manage of Premier Inn resort is one of the maximum essential weaknesses of the resort
this is essential body in developing profits figures and turnover. The human resource
manage is one of the maximum essential weaknesses of Premier Inn resort which creates
manage of employees with a great deal much less efficiency. In order to overcome
weaknesses it is essential feature of Premier Inn manage to boom planning and strategic
frameworks.
 Opportunities- The possibilities are taken into consideration as golden possibilities for a
commercial enterprise organization a good way to beautify operations . Growth and
growth on the market is one of the most important possibilities to be had to Premier Inn
motel. In order to advantage increase the motel must put into effect most important plans
and policies.
 Threats- Threats are most important barriers which get up in among a commercial
enterprise functioning and forestall its increase. The threats are one in every of most
important elements that can effect on its running in a poor manner. In the latest times, it's
far major function of control of Premier Inn motel to examine threats from competition
and increase a specific technique in handling them . The threats from competition like
Hilton, Marriott and Holiday Inn must be analysed via way of means of pinnacle degree
control of Premier to increase strategic choices.
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Organisational structure of Premier Inn hotel
In the employer world, organisational shape play an essential role with the resource of the
use of developing the business enterprise development based definitely opportunities. The
Organisational shape is also a top element which enables developing identification of key factors
which may be related to hierarchy. Premier Inn hotel follows sensible enterprise shape which
enables on top of things of key operations in a particular manner(Alkraiji, 2020). In the sensible
shape of the enterprise, there are various departments which play an essential role in coping with
number one tasks. The sensible departments like marketing, human resource, operational,
finance and production departments are linked with each extraordinary in order that enterprise
can growth effectiveness. Further, organizational shape for Premier Inn has been mentioned as
follows:
 Decision making- Decision making is a key approach which enables a business
enterprise to make solutions of the crucial element problems(Adebola, 2019). The
sensible enterprise shape of Premier Inn hotel is also useful in developing organisational
increase of business enterprise. It is number one role of a business enterprise to
cognizance on preference making with the help of sensible organisational shape in order
that enterprise can lead the marketplace.
 Coordination- The coordination is one of the critical elements which facilitates a
enterprise to boom its capacity. With the assist and help of practical structure, Premier
Inn inn is capable of solve key queries of personnel and additionally growing
coordination. The coordination is likewise one of the primary methods which facilitates
in growing normal capacity of a enterprise so that organization can lead the opposition.
 Employee delight and productivity- The practical organisational structure additionally
facilitates the inn to carry out and increase productivity. Increased opposition among
personnel is likewise critical for the enterprise so that organization can enhance
consciousness on worker abilities and their roles and obligations. Company have to
additionally increase a key and specific method in managing task obligations and
obligations consistent with practical structure.
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CONCLUSION
From the above discussion it can be concluded that business organizations means those
aspects which is used in order to conduct sales in relation to product and services sold by an
organization. The report explains about internal and external factors which impacts business
organizations growth. This has been done with PESTLE and SWOT analysis they are tools used
to develop understanding about elements impacts success of business organizations. In the end of
this report organizational structure has been explained which is important for commencing of
business operations.
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