Case Study on Premier Inn Hotel- PESTLE and SWOT Analysis

Premier Inn Hotel Case Study

Contents
Introduction:....................................................................................................................................2
Organisational Structure of Premier Inn Hotel................................................................................2
Business Environment Analysis of Premier Inn Hotel:...................................................................4
SWOT Analysis...........................................................................................................................4
Strengths:.................................................................................................................................4
Weaknesses:.............................................................................................................................4
Opportunities:..........................................................................................................................4
Threats:....................................................................................................................................5
PESTLE Analysis:.......................................................................................................................5
Political Factors:......................................................................................................................5
Economic Factors:...................................................................................................................5
Social Factors:.........................................................................................................................5
Technological Factors:.............................................................................................................6
Legal Factors:..........................................................................................................................6
Environmental Factors:............................................................................................................6
Conclusion:......................................................................................................................................6
References:......................................................................................................................................7

Introduction:
An organization is a commercial enterprise that causes pollution in economic, technological, or
commercial methods to generate profits for its investors and shareholders. Businesses do not
operate in a vacuum; rather, they operate in a dynamic market that has a substantial impact on
their activities and abilities to achieve their goals. The tourism business provides us with
relaxation, convenient housing, and many other daily amenities. A touristic destination is an area
where people gather to socialize. There are Premier Inn Hotels across the region. Luxurious
vacations provide superior amenities. Premier Inn is the UK's biggest hotel brand, with over 800
properties across the UK and overseas. After a couple of nights, Premier Inn becomes a feasible
option. Each organization has somewhat different ways of explaining its clientele. The author of
this essay will emphasize the organization's strengths and weaknesses and primary business
considerations. Almost As a general rule, most businesses employ some framework for
describing their consumer base. SWOT analysis can also be used to determine the inn's strengths,
weaknesses, opportunities, and threats when analyzing its COVID-19 problem. Moreover, a
business problem can be described via using PESTLE Analysis. The investigation may also
yield solutions for mitigating the outbreak's harmful effects.
Organisational Structure of Premier Inn Hotel
A business framework is an essential structure for the operating strategies that guide an
organization or corporation. Organizational culture, long-term goals, and operational efficiency
all factor into the framework selection process. To operate at its best efficiency, it must establish
a systematic and organized framework of activities, processes, etc. While assessing a hotel's
performance, you have the option of exchanging information with other guests. It is necessary to
refine the hotel's essential functions on a routine basis and enhance revenue in each room, dining
hall, and club (Carzo & Yanouzas, 2017). Furthermore, due to many people in the gathering,
they would not have been able to interact effectively with one another in this situation. At the
Premier Inn Hotel, there's a lot of stuff going on at once. Staff members are allocated a variety of
roles. Employees are regularly watched to ensure that they can carry out their responsibilities
successfully and appropriately. Because of the global organizational hierarchy of Premier Inn