This case study provides an overview of Premier Inn, the largest hotel chain in the UK, owned by Whitbread PLC. It includes an analysis of the company's organizational structure, SWOT analysis, and PESTLE analysis. The SWOT analysis covers the strengths, weaknesses, opportunities, and threats of the company, while the PESTLE analysis covers the political, economic, social, technological, legal, and environmental factors affecting the company. The study also discusses the company's initiatives to become socially responsible and environmentally friendly.