Organizational Structure and Business Environment Analysis of Premier Inn

CASE STUDY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Organization structure of Premier Inn.........................................................................................3
Analysis of business environment...............................................................................................4
SWOT Analysis...........................................................................................................................4
PESTEL Analysis........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Business organization is an entity create for the purpose to support commercial enterprise,
there are many types of business organization such as sole proprietorship, partnership, join
venture, limited company, corporation etc. (Snihur and Tarzijan., 2018) Premier Inn is type of
private limited company deal in hospitality industry, located in England United Kingdom. This
company is world’s strong hotel chain. Premier Inn provides services at affordable price which
help company to retain their customer. Their unique selling proposition is comfort and quality
services; their marketing strategies are very effective to grab the market. This report highlights
the concepts of organizational structure, and discuss about a particular organization structure
with the advantages and disadvantages and also define business environment. This report also
illustrates about the internal and external factors that is SWOT analysis of company like what are
the strength, weaknesses, opportunities and threats in Covid-19. Moreover, it includes PESTLE
analysis of a company which involve factors like political factors, economic factors, social
factors, technological factors, legal factors, and environment factors with both favourable and
unfavourable conditions.
MAIN BODY
Organization structure of Premier Inn
Organization structure is a method by which task or work flows throughout the organization,
this create elements like departmentation, span of control (Remenova, and et.al., 2018), job
design, chain of command and delegation. Organisation structure affects organization activities
such as coordination, task allocation and supervision to achieve company goal or objective.
There are many types of organization structure such as functional, divisional, network, team
based, horizontal etc. and company choose structure accordingly which is suitable for their
business. Premier Inn follow Hierarchical organizational structure (King., 2020); this structure
carries a direct chain for command from top level to bottom level of organization. Top
management build critical decision which are passed down to subsidiary level. If an employee
wants to make decision so that person make request through chain of command for acceptance.
It’s like a pyramid at the top level there are some managers or boards of directors and in the mid
of pyramid there are more manager but at the bottom of the pyramid there are many workers so
each worker has a supervisor. Premier inn uses this structure because it in this industry their