Organizational Structure and Environmental Analysis of Premier Inn Hotel

Business Organization

Table of Contents
INTRODUCTION...........................................................................................................................3
Organizational construction of the Premier Inn hotel.................................................................3
Business organization's environment analysis of the hotel.........................................................4
SWOT ANALYSIS.....................................................................................................................4
PESTEL analysis.........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The purpose of the construction of this particular report is to sum up the organisational
structure of the Premier Inn hotel, which is a popular British hotel brand name with more than
800 hotels operating in different parts of the world. The company was established by Whitebread
as Travel Inn in 1987 with a vision of a tough competition with Traveloge. Whitebread later
bought the “Premier Lodge” in the year 2004 and with time incorporated it with “Travel Inn” to
form the present-day business under the name of “Premier Travel Inn” which was later sawed-off
to “Premier Inn” in the year 2007. The particular locations it operates in our – UK, Ireland, UAE,
Qatar and Germany. In-fact, Premier Inn was the first leading hotel which invested in the
advertising techniques through an extensive approach, in order to heighten the promotional
schemes that were prevailing in the market at that point of time. The essentials that will be
thoroughly discussed in this study covers the organisational structure operating in the hotel
mentioned in the above statements along with an exhaustive study of the environmental scanning
through the usage of the SWOT and the PESTEL analysis. The implications of the relative
factors affecting the functioning of the company thus will be discussed in detail.
MAIN BODY
Organizational construction of the Premier Inn hotel.
The structure of an organisation is an imperative aspect of the distinguished plan of a
business. It is an all-inclusive arrangement formulated by the owner to specify the departmental
duties and obligations in a careful manner. It thereby is responsible for the management of the
power structure and distinctly defining the authorities and respective duties of the personnel
employed in the company (Andrade and Ruão, 2022). In respect to the Premier Inn, the services
that are provided by them are the USP of the brand. The amenities provided to the guest
highlights the exceptional services which stands them out in the hotel industry. The domains are
segmented in terms of the departments that are variedly assigned such as the:
 Human Resource Department – The recruitment of the personnel, remuneration
assigned to them, grooming and benefits as well as the allocation of the appropriate duties
that are allotted to them is the major responsibility of the HR department of the Premier
Inn hotel.

 Marketing - The relationship maintenance with the parties along with encouraging the
brand in a viable manner is another important aspect which requires detailed attention in
regard to the chosen marketing strategies by the Premier Inn. This eventually will help in
boosting the sales of the company through an effective utilisation of the determined
promotional schemes
 Food and Beverages – The responsibility of running the room services in an effective
manner along with the maintenance of the bar and restaurant operating in the Premier Inn
falls upon the F&B department and it has to carefully take care of the duties.
 Accounting department – It helps in accounting the costs that are incurred and the
generation of revenue by the company in an accurate and precise manner. The complete
ledger of the hotel is maintained by them for the Premier Inn and any form of mishap, if
incurred, is the chief responsibility of the employees involved in the division.
Business organization's environment analysis of the hotel.
The illumination of the business environment defines the circumference where the
commercial functions takes place. It reflects the operations of the enterprise and elucidates, that
the business is extensively dependent upon the environment in which its operates (De Giovanni,
2022). This determines the organisational capacity of the business. The element which highlights
the functioning of the hotel is the authority it holds in industry i.e. Industry Leadership. With a
good leadership quality, the company achieve wonders in the market.
SWOT ANALYSIS
The main purpose of a SWOT analysis is to identify the strengths, weaknesses, opportunities and
threats in the form of a theoretical account, which can help Premier Inn to function with
effectualness. This can therefore help in determining the internal and the external factors that
affects the market positioning of the hotel.
STRENGTHS
 The employment of the highly skilled
workforce through the proper training
and development programs is the key
strength of the Premier Inn hotel.
 The team that is involved in the
WEAKNESSES
 The valuation of the products and
services are although assigned
according to the worth it exhibits
ensuring the best quality it can offer,
but in some manner, they can still loose