Business Environment and Its Impact on Organizations

This presentation provides a description of the business environment and its influence on organizations, using Willmott Dixon as a case study. It covers different purposes of organizations, objectives of stakeholders, strategies to meet stakeholder objectives, global factors shaping activities, impact of fiscal and monetary policy, impact of Brexit on the company, and concludes with references.

Case Study
Analysis

Cover Content
 Introduction
 Different purpose of organization
 Different objectives of stakeholders
 Strategies to meet objectives of stakeholders
 Global factors shape the activities
 Impact of Fiscal and Monetary policy
 Impact of Brexit on company
 Conclusion
 Reference

INTRODUCTION
This presentation is going to provide a description about
business environment and how it influences the different
activities of a company.
To analyse the concept of business environment and its impact
on organisations, Willmott Dixon is chosen.
This company majorly deals in construction sector, that works for
residential development and property support organisations.

Different purpose of organisation
In today's business environment, a number of organisations are
running successfully, with different-different purposes. It
includes -
Private Organisation
Public Organisation:
Voluntary Organisation

Different Objectives of stakeholders
In construction industry, organisations like Willmott Dixon mainly
seeks to become one of the leading firm that deliver the
projects consistently as per customer expectation.
To achieve this objective, it is essential to concern about
stakeholder management because objective of every
stakeholder influences the success of project, both in negative
and positive manner.

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In this regard, management of Willmott
Dixon, categorised its stakeholders
into two main categories, having
different objectives in following way -
Objectives of internal stakeholder
Objectives of external stakeholders

Strategies to meet objectives of
stakeholders:
To manage the expectation of each stakeholder in a proactive
way, some strategies framed by managers of Willmott Dixon
Company are given as below –
Regular Communication
Stakeholder Management
Corporate Social Responsibility

Global factors shape the
activities
Business environment refers to internal and external factors that
can influence the operations of an entity.
Organisations cannot operate in a vacuum whether they deal in
national or international level, because their business are
influences by a number of factors that beyond their control.

Impact of Fiscal and Monetary policies
Fiscal and monetary policies directly affect the aggregate
demand of business, because it influences factors like
consumer spending on products and services, investment on
business capital goods, import and export activities etc.
Fiscal policy affects by changes in government spending and
taxation rates, while monetary policy affects supply of money
that influences interest and inflation rates

Impact of Brexit on Company
After Brexit, activity within construction industry, has fallen down
by 1.3% particular in private sector. But it offers an opportunity
too, to construction industry for reinventing itself and
fundamentally reassessing the way, they commission, design as
well as deliver the projects. Therefore, Willmott Dixon is heavily
invested on innovation, to ensure that its business must be agile
enough for adapting an uncertain market, that enables
customers to succeed.

Porter Five Force
Porter five force is the framework which is used for the purpose
of industry analysis. The main advantage of this model is about
attainment of the information in respect to the power of
different determinants present within the industry. Willmott
Dixon is private organisation and having its operation in
construction industry.

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Suppliers power: The number of suppliers in construction
industry of UK is high in number that represents overall
power of suppliers against the organisation is low.
Buyers power: Willmott Dixon has wide nature of
construction operations includes contracting, residential
development and property support business.

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Competitive rivalry: The number of competitors in this
industry within the UK is present in high number.
Threat of new entrants: Construction industry is wide and
having lots of scope. There is no chance for the new
entrants to attain growth.
Threat of substitution: The threat of substitution is high in
industry also against the Willmott Dixon.

Pestle Analysis
PESTLE analysis is the effective tool which is used by the
organisations for the purpose of the analysis of external
environment along with the factors. Effective study through
application of this tool provides the opportunity to bring
changes in their operations and build strategies that contributes
in the achievement of organisational objectives within
stipulated period of time.

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Political: The political situation presents in UK is quite stable
in nature. The impact of the same over UK construction
industry is positive in nature.
Economical: The economic situation in UK is strong which
provides the opportunity to the organisation like Willmott
Dixon to expand operations easily.
Social: This includes the factors like per-capita income and
social trends.

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Environmental: Now, nation is more conscious about
environment. Lots of environmental regulations build
which are needed to fulfil.
Legal: The regulations in respect to construct some
commercial and residential building is strict in nature.
Technology: The presence of technological level in UK is
high.

Conclusion
It has been analysed from this presentation that there are
numerous factors present in business environment, that
affects the activities of organisations.
To gain positive influence of it, organisations are necessary to
quickly respond towards changes and develop strategies to
reduce the negative impact of same.

References
Anolfatto, D. and MacDonald, G. M., 2019. Technological
Innovation, Diffusion, and Business Cycle Dynamics (No.
dp19-03).
Cyphert, D and et. al., 2019. Communication Activities in the
21st Century Business Environment. Business and
Professional Communication Quarterly. 82(2). pp.169-201.