The report revolves around market extension policies for TESCO, including all the methodologies and monitoring practices they will require to collect data and therefore establish their policies and code of conduct in accordance with. The report will also focus on existing brand values and developing the compatibility of values with their target customers along the way. The report will also focus on description of TESCO's target market along with analysis of new market including the trends of that market. Along with it report will also reflect on product development and using it as a tool to subdue competition.