MG412 CW2 Brand Extension Report

MG412 CW2 Brand Extension
Report
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Executive summary
The assignment is describing about brand extension of Tesco. Here, a new product has been
developed to earn more revenue. moreover, method taken to collect data is secondary. Then, the
outcomes are obtained by evaluating data. Besides that, target market is identified with help of
STP model. In addition to it, pestle and Ansoff matrix is done to identify strategy.
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Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
Methodology....................................................................................................................................4
Findings...........................................................................................................................................4
Target market...................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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