Mindtrack Event Management (Business Plan)

MINDTRACK EVENT
MANAGEMENT (BUSINESS
PLAN)

Vision
 Mindtrack Event Management will be a unique event management
company which will organize and run Bollywood related events
throughout the UK.
 The main purpose of entrepreneurs is to make the event company a
recognized brand that will be at the forefront of every major Bollywood
related entertainment event.
 Mindtrack Event Management vision is to become leading organisation by
marketing its events in India through its existing network and will
increase Bollywood concerts in the UK.

Mission
Mindtrack Event Management is to offer quality of event
management services by organising superior quality of
Bollywood concerts for the entertainment of people.
Mission of the cited event firm consist of following points:
 Offering information related to latest trends in event
management sector
 Organize entertaining Bollywood concerts that enhances
the level entertainment experience of people.

Contd...
 To create value for stakeholders
 To maintain excellent working relationship
with vendors and suppliers
 To render unforgettable service experience
to clients.

Objectives
On the basis of vision, there are certain
objectives of entrepreneurs of MEM which
are as follows:
 The Leader in corporate hospitality
organization in Bollywood Entertainment
events
 The Leader in sponsorship management in
entertainment events

Contd...
 The Leader in celebrity endorsements at entertainment events
 The Leader in Bollywood related events with exclusive media
rights in the UK
 To become an extremely lucrative company with several
revenue streams

Unique Selling Point
 The unique selling point of Mindtrack Event Management
Limited is to organize quality of Bollywood concerts at
popular places of UK for the local crowd.
 Unique themes and 3D effects will be used as compare to
competitors.
 In addition to it, cited firm will provide Bollywood and
Hollywood celebrities for the functions like birthday,
wedding or festival.

Management Team
 The team will be headed by the founder Miss Aiman Ali
Syed who has direct and significant experience in running
many large scale national and international events.
 She possesses a very strong background in running her
own businesses and companies and has extensive
experience in the event management industry in Pakistan.
 There will be an Operations Manager who has already
been identified and who has significant experience in
event management.