Mindtrack Event Management Business Plan

MINDTRACK EVENT MANAGEMENT
(BUSINESS PLAN)

TABLE OF CONTENTS
Executive Summary.........................................................................................................................4
Business Plan...................................................................................................................................4
Vision...........................................................................................................................................4
Mission.........................................................................................................................................4
Objectives....................................................................................................................................5
Business Summary.......................................................................................................................5
Unique Selling Point....................................................................................................................5
Business Profile...........................................................................................................................6
Management Team.......................................................................................................................6
Market Analysis...........................................................................................................................7
Target market...............................................................................................................................8
Premises.......................................................................................................................................8
Business Model..........................................................................................................................10
Revenue Model..........................................................................................................................11
Competitor Analysis...................................................................................................................11
Funding requirements................................................................................................................12
Business Description......................................................................................................................13
Mindtrack Event Management: The Idea..................................................................................13
Business description and Ownership.........................................................................................13
Management Team.....................................................................................................................13
Critical Success Factors.............................................................................................................15
Exit Strategy...............................................................................................................................16
SWOT Analysis.........................................................................................................................16

PESTEL Analysis.......................................................................................................................17
Expansion and Marketing strategy.............................................................................................18
Financial Analysis..........................................................................................................................20
Sales Forecast.............................................................................................................................20
Sources of Funds........................................................................................................................21
Salary.........................................................................................................................................21
Income statement.......................................................................................................................21
Cash flow statement...................................................................................................................22
Conclusion.....................................................................................................................................23
References......................................................................................................................................24

EXECUTIVE SUMMARY
Looking at the present economic condition of UK, event management industry is one of
leading contributor towards the economy of the country around 42.2 billion in 2015. On the basis
of market analysis, market gap has been identified that, there are several event management
companies in the UK that focus on specific types of events. There is a significant untapped
market and that is the lucrative sponsorship and endorsement market that exists when large scale
events are combined with celebrity endorsement and appearances. At the initial stage, owners are
planning to make use the hot desk facility in London provided via the Business Incubation
Support Package by Google Campus for atleast 12 months of the business. The Founders of
MEM does not require any external funding than the Financers. The Business Incubation
Service from Google Campus will be used at the cost of £5000 for the first 12 months.
BUSINESS PLAN
Vision
Mindtrack Event Management will be a unique event management company which will
organize and run Small related events throughout the UK. The main purpose of entrepreneurs is
to make the event company a recognized brand that will be at the forefront of every major Small
related entertainment event. In addition to it, Mindtrack Event Management vision is to become
leading organisation by marketing its events in India through its existing network and will
increase Small concerts in the UK.
Mission
The mission of Mindtrack Event Management is to offer quality of event management
services by organising superior quality of Small concerts for the entertainment of people.
Mission of the cited event firm consist of following points:
 Offering information related to latest trends in event management sector
 Organize entertaining Small concerts that enhances the level entertainment experience of
people.
 To create value for stakeholders
 To maintain excellent working relationship with vendors and suppliers
 To render unforgettable service experience to clients.
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Objectives
On the basis of vision, there are certain objectives of entrepreneurs of MEM which are as
follows:
 The Leader in corporate hospitality organization in Small Entertainment events
 The Leader in sponsorship management in entertainment events
 The Leader in celebrity endorsements at entertainment events
 The Leader in Small related events with exclusive media rights in the UK
 To become an extremely lucrative company with several revenue streams
Business Summary
Mindtrack Event Management Limited is a UK based organisation which has been set up
by its principal, Miss Aiman Syed Ali. Miss Syed is of Pakistan origin and has significant
experience in organising and running large scale national and international events in Pakistan
(including but not limited to the most recent Pakistan Premier League in Pakistan) the largest
sporting event watched throughout the world (Booker, 2015). The business is aimed to be
financed by a financing company from Pakistan who are in this business very successfully for
over 30 years and has provided his wisdom and guidance to Miss Syed, together with years of
direct hands on experience which is invaluable. Miss Syed identifies a huge gap in the market
and a real opportunity in offering her expertise, her connections and most of all her passion to
bring the concept into the UK and having recently completed her BA in Business Management
from BPP, she has all the right ingredients to ensure her business venture is a success.
Unique Selling Point
The unique selling point of Mindtrack Event Management Limited is to organize quality
of Small concerts at popular places of UK for the local crowd. In addition to it, cited firm will
provide Small and Hollywood celebrities for the functions like birthday, wedding or festival. In
addition to this, MEM will also be facilitating the use of UK locations for the Small Film
Industry. There is a large level of deals presently being negotiated with Hollywood for filming
locations here in the UK. This brings revenue into the UK economy as well as tourism.
Following are the points which differs the new business from the existing ones:
 Aggressive marketing campaign - The business will follow an aggressive approach
towards marketing. The services will be promoted on different channels of social media
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such as Facebook, Twitter, and YouTube etc. It is one of the unique selling point for the
new business.
 Established Connections – It is another plus point for the MindTrack. It is having well
established corporate connections within the industry. This will provide great strength to
the initial set up of the new business.
Business Profile
Corporate Structure UK Limited Company (to be incorporated)
Company Name Mindtrack Event Management Limited
Trading Name MEM – Mindtrack Event Management
Industry 2 (Initially with direct assistance of advisers
Management Team
The team will be headed by the founder Miss Aiman Ali Syed who has direct and
significant experience in running many large scale national and international events. She
possesses a very strong background in running her own businesses and companies and has
extensive experience in the event management industry in Pakistan. There will be an Operations
Manager who has already been identified and who has significant experience in event
management.
Other key members of the team will over time grow to consist of a Marketing Manager
who will have experience of UK event marketing as well as a Business Development and
Sponsorship Manager. Various people have been shortlisted for these roles and only the best will
succeed in securing confirmed positions. Miss. Syed will also work very closely with his
professional advisers who will be consulted in all Management Matters and who themselves
possess significant national and international business and enterprise experience. The
Management Advisors are directly appointed by the financers of this venture.
Designation Staff member
Director 1
Operations Manager 1
Marketing Manager 1
Business development Manager 1
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