Principle and Practices of Marketing - PPM

PRINCIPLE AND PRACTICES
OF MARKETING-PPM

Table of Content
 Introduction
 Situational Analysis.
 Objectives
 Strategy
 Tactics
 Action
 Control
 Conclusion
 References

Introduction
Marketing is considered to be one of the effective practices which are
associated with promotional activities of entity. Moreover, the
principles as well as practices of marketing assists firm to develop
higher performance and profitability. As per the scenario the chosen
company for this report is Talk Talk, it is one of the growing British
telecomm service provider and having headquarters is in London,
United Kingdom. The aim of this presentation is to develop a plan
with help of SOSTAC framework in which situational analysis,
objectives, strategy, tactics, actions and control are included.

Business Description
Talk Talk telecom group plc is one of the leading telecom firms that
facilitate pay television, telecommunication, internet access and
mobile network services to businesses as well as customers within
United Kingdom. Moreover, they are established in year 2003 as a
subsidiary of Carphone Warehouse and was demerged as standalone
firm into March year 2010. Also, their headquarters is in Salford,
UK.