Business Plan for Green Clean

This presentation provides a detailed business plan for Green Clean, a cleaning services company. It includes information on the owner's background, market research, marketing strategy, competitor analysis, and financial summary. The presentation also discusses the unique selling points of the business and its marketing plan. Overall, it offers a comprehensive overview of the business and its potential for success.

Presentation for IBS
My business plan

Table of contents
• Section one -Executive Summary
• Section two Owner’s background
• Section four - The market
• Section five - Market research
• Section six - Marketing strategy
• Section seven-Competitor analysis
• Operations and logistics
• Section eleven - Back-up Plan
• CONCLUSION
• REFRENCES
• Books and Journal

Business detail s (TAKE SOME OF
THE INFORMATION )
Business and owner details: Dimitris Ladopoulos - Founder & CEO -
Green Clean Ltd.
Business name: Green Clean
Owner(s) name: Dimitris Ladopoulos
Business address and postcode: Hürlimann Green Products GmbH
Neutalstr. 10 – CH-8852 Altendorf
Business telephone number: Tel: [phone]
Business email address:
Home address and postcode (if different from above):
Home telephone number (if different from above):

Business owners background
2.1 Why do you want to run your own business?
In today's time cleaning is important part as people are focusing on cleanliness. It helps to keep us away from
disease and make us live safely. Hygiene is a concern of everyone (Ferreras-Garcia, Hernández-Lara, and
Serradell-López, 2019).
2.2 Previous work experience:
3 years experience in cleaning industry
2.3 Qualifications and education:
Higher education from Coventry University ; Masters in Business Administration from
Teesside University
2.4 Training:
Attended cleaner training

Picture of premises available in
South Ealing
Some information about why you
chose it and what it will do Picture of the premises
This will be the office for cleaning company Offices will be targeted to deliver cleaning services

Summary of the business
1.1 Business summary:
Finance is backbone of every business. For “Green Clean” business capital is taken from two
sources one is internal and another is external. Internal source includes a loan from relatives.
Bank loan is taken as external source to fund the business. At the initial level the business will be
established at medium scale, but after 5 years there is plan of expansion in different countries as
well (Johnson and Garvin, 2017). It is important to forecast the budget and the finance that
would be required to achieve the goals and objectives of the company.
1.2 Business aims:
The main reason to start a business having a good idea and need of freedom. A person who is ready to take risk and has an
innovative idea can start a business. It is the time when the people around are concerned about the health and hygiene, so
establishing a business that provides cleaning services is a nice idea. It takes efforts a lot of hard work to take the business to
success (Ferreira and Pinheiro, 2018).
1.3 Financial summary:
Finance is backbone of every business. For “Green Clean” business capital is taken from two
sources one is internal and another is external. Internal source includes a loan from relatives.
Bank loan is taken as external source to fund the business. At the initial level the business will be
established at medium scale, but after 5 years there is plan of expansion in different countries as
well (Johnson and Garvin, 2017).

Picture of products items that your
business is doing.
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
Cleaning services and recycle the waste
3.3 Describe the different types of product/service you are going to be selling:
Health and hygiene, cleanliness services, and reuse the waste and renewable resources.
3.4 If you are not going to sell all your products/services at the start of your business,
explain why not and when you will start selling them:
Because in selling more than one product will divert the focus of the business, also in giving more
than service, extra staff requires to give service. In beginning demand is not stable, and taking all
products together raises the chances of bad service in any of the product; and this failure may
result into destroying the image of the company.
3.5 Additional information:
It is not easy to start a new business so I want to take training in relation to research and development.
So I can understand and analyse the needs and wants of customers and provide them services (Sheffield,
2019). Also it is important to use updated technology and take advantage of innovation.

How much capital will you need and
what will the money be for.
• Total capital required is $5 Million
• The money will be for investment for the growth of the business

What will your Human resource
department do on the day.
• Training
• Acquiring staff
• Check day to day performance apprails
• Classification based studies

Who are your competitors and how
are you dealing with them.
• NAICS are the biggest competitor, they will be dealing by price
differentiation strategy.

A little bit on what your business will
be offering
• We are providing cleaning services in overall UK. In today's time
cleaning is important part as people are focusing on cleanliness. It
helps to keep us away from disease and make us live safely. Hygiene is
a concern of everyone (Ferreras-Garcia, Hernández-Lara, and
Serradell-López, 2019).

A little bit about what your business
will be offering.
It can either be products ,service activities
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
Green clean is started with a motive to provide cleanliness services in UK. It is important to stay neat clean as cleaning brings some
sense of respectability and moral superiority in people. The aim of business is to reuse the waste and to use renewable resources
4.3 Where are your customers based?
Green Clean will provide service in overall UK. The customers are from middle class as well as upper class families that can afford the
services offered by the company.
4.4 What prompts your customers to buy your product/service?
Adopting bill well also arrange .
The need of cleanliness and sanitising is rising and there is requirement of business that provide services like this (Lubawa, 2020).
Along with that a good marketing strategy will attract customers. Use of digital marketing is a good idea at today's time as more
customers are using social media. It is a good platform to attract customers.
4.5 What factors help your customers choose which business to buy from?
The quality of service provided is a factor that helps customers to choose the business. It is important to build relations with the
customers as it increases the loyalty. Loyal customers are vital part of a business as they make repetitive visit and are promote the
business among family and friends (Barrow, Barrow and Brown, 2018). Another factor is brand image; the image of busi9ness also
impacts the customers to select the business.

Theory of SWOT
• SWOT analysis is done for both internal as well as external analysis. In
internal analysis, strengths and weaknesses are evolutes; while in
case of external analysis; threats and opportunities outside the
business are focuses.

S.W.O.T analysis for my business
Strengths
• It is an innovative idea so there are chances of
earning more profits by attracting more and more
customers.
• The marketing strategy adopted by company is
digital marketing and that will help to attract more
and more customers (Hedvall, Jagstedt and
Dubois, 2019).
• Green Clean is offering the services at affordable
price.
Weaknesses
• There are already existing business that are
providing similar services to its customers.
• There is lack of finances available for the business.
• There is lack of skill full employees as it is the
starting of the business.
Opportunities
• Innovative idea helps to attract more customers
along with that there is need of cleanliness service in
the market (Turner and Endres, 2017).
• The environmental policies are in support of the
business.
• Use of updated technology is also an opportunity for
the business.
Threat
• There are regular updates in technology that is
difficult to use all the time.
• Competition is also one of the threat faced by
Green Clean company.
• Also lack of skilled workforce is a problem for the
business.

Theory of PEST
• Pest analyses is purely external analyses of a company. It includes
political, social, economical and technological factor analyses and
associate the impact of external factors on core product.

P.E.S.T. ANALYSIS FOR MY BUISNESS
POLITICAL
Government is also in the favour and promoting for
adopt clean services to make the environment clean.
ECONOMICAL
Through its services and effort, company contributes
towards economic benefit.
SOCIAL
Public also wants clean environment, good ecological
balance. Thus Green clean will get positive response
from customer side
TECHNOLOGY
Technology is changing over time. Clean services also
requires to change its technology and before its
competitor do; else fall in demand could be result.
Environmental
Its environmental friendly product; and there is no
further risk of environment on the business.
Legislation
Business requires to taking licence before starting
clean services. It requires certificate from the law as a
permission to start company. Company requires to
pass the minimum criteria to get certificate.

What are your businesses unique
selling points
• E.g brand
• Appearance
• Quality
• Physical appearance
• Price
• Etc…………………………………………
The USP of the company is; it will convert the waste into usable condition and it
is environmental friendly; supporting company will alternatively shown that
customer are environment friendly
“Highest quality with lowest prices”

Marketing plan and how you will
promote your business
What are you going to do? Why have you chosen this marketing method? How much will it cost?
Marketing Strategy is the way that is used
by business to promote it. The marketing
strategy used by “Green Clean” is to use
digital platforms (Moşteanu, Faccia and
Cavaliere, 2020). The company will promote
its services on social media platforms like
Face Book, Instagram, and YouTube. Social
media helps to attract more customers and
influence them.
More and more people have presence on
social media platforms and it helps to
increase brand awareness by targeting
more people. Nowadays people spend
more time on social media and it is a good
way to make them aware about the new
business.
It will cost around
£180
TOTAL COST £180

Competitor strategy
Name, location
and business size
The biggest
competitor is Fast
Clean that was
established in 2001
and is one of the
successful
businesses that has
professional
cleaning company in
London. They
provide domestic
and commercial
cleaning services to
all Central and
Greater London.
Product/service
The services provided
by the company are as
follows:
• Domestic Cleaning
• Rug and Carpet
Cleaning
• Curtain Cleaning
Price
• Domestic Cleaning £100
• Rug and Carpet Cleaning
£64.99
• Curtain Cleaning £64.99
Strengths
• Established brand
image that attracts
more and more
customers.
• Good track record
of providing
services and has a
good customer
base.
Weaknesses
• The company is
unable to deal
with new entrants
in the market.
• The marketing
strategy of
company is not
effective.
• Company is not
investing much in
research and
development
7.1 Table of competitors

Back up plan

Conclusion
• From the above discussion it can be concluded that to start a business there
is need of a good idea and the person should be risk tolerant. Above
mentioned is a business plan of establishing a cleaning business naming
“Green Clean”. The business will provide sanitising and cleanliness services
throughout UK. Also there is requirement of proper research to start a
business. In this case there is previous work experience in a cleaning
company as a manger that has helped to know the concepts of the business.
A good idea is always required to make a business successful. There is
discussion related to the equipment’s, operations and prices of the services
offered. A proper financial plan is given in support of the business plan.
Along with that the background of owner and his interest is also related to
the success of business.

References
• Bals, L. and Tate, W.L., 2018. Sustainable supply chain design in social businesses: advancing the theory of supply chain. Journal of Business Logistics, 39(1), pp.57-79.
• Barrow, C., Barrow, P. and Brown, R., 2018. The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business. Kogan Page Publishers.
• Caldera, H.T.S., Desha, C. and Dawes, L., 2017. Exploring the role of lean thinking in sustainable business practice: A systematic literature review. Journal of Cleaner Production, 167, pp.1546-
1565.
• Clinton, L. and Whisnant, R., 2019. Business model innovations for sustainability. In Managing Sustainable Business (pp. 463-503). Springer, Dordrecht.
• Copani, G. and Behnam, S., 2018. Remanufacturing with upgrade PSS for new sustainable business models. CIRP Journal of Manufacturing Science and Technology.
• Ferreira, F.M. and Pinheiro, C.R.M.S., 2018. Circular Business Plan: Entrepreneurship teaching instrument and development of the entrepreneurial profile. Gestão & Produção, 25(4), pp.854-865.
• Ferreras-Garcia, R., Hernández-Lara, A.B. and Serradell-López, E., 2019. Entrepreneurial competences in a higher education business plan course. Education+ Training.
• Hedvall, K., Jagstedt, S. and Dubois, A., 2019. Solutions in business networks: Implications of an interorganizational perspective. Journal of Business Research, 104, pp.411-421.
• Johnson, J.E. and Garvin, W.S., 2017. Advanced practice nurses: Developing a business plan for an independent ambulatory clinical practice. Nursing Economics, 35(3), p.126.
• Katz, J.A., 2018. The business plan: reports of its death have been greatly exaggerated. In Annals of Entrepreneurship Education and Pedagogy–2018. Edward Elgar Publishing.
• Lubawa, G.G., 2020. Business Plan and Industrial Development: The Case of Family-Owned Food Processing SMEs in Tanzania. In Handbook of Research on Institution Development for
Sustainable and Inclusive Economic Growth in Africa (pp. 231-253). IGI Global.
• Moşteanu, N.R., Faccia, A. and Cavaliere, L.P.L., 2020, August. Digitalization and green economy-changes of business perspectives. In Proceedings of the 2020 4th International Conference on
Cloud and Big Data Computing (pp. 108-112).
• Sheffield, A.J., 2019. Improving Access to Health: A Business Plan Approach to Creating a Sustainable Nurse-Led Community Clinic. Nursing Economics, 37(6), pp.306-316.
• Strickland, L., 2018. The Rellington Event Center Formal Business Plan.
• Tipu, S.A.A., 2019. Business plan competitions in developed and emerging economies. Journal of Entrepreneurship in Emerging Economies.
• Turner, S. and Endres, A., 2017. Strategies for enhancing small business owners' success rates. International Journal of Applied Management and Technology, 16(1), p.3.
• Vajirakachorn, T. and Chongwatpol, J., 2017. Application of business intelligence in the tourism industry: A case study of a local food festival in Thailand. Tourism Management Perspectives, 23,
pp.75-86.
• Watson, K., McGowan, P. and Cunningham, J.A., 2018. An exploration of the Business Plan Competition as a methodology for effective nascent entrepreneurial learning. International Journal of
Entrepreneurial Behavior & Research