Presentations on Advertising and Digital Marketing

This content includes two presentations on Advertising Manager and Digital Marketing. The presentations cover key concepts, purpose, desired outcomes, presentation strategies, aids and materials used, and evaluation techniques. The feedback received from the audience is also discussed, along with suggestions for improvement.

BSBCMM411

Table of Contents
Section 1...........................................................................................................................................3
Presentation 1.........................................................................................................................3
Presentation 2.........................................................................................................................4
Section 2...........................................................................................................................................5
Presentation 1.........................................................................................................................5
Presentation 2.........................................................................................................................5

Section 1
Presentation 1
Presentation topic and brief outline of content
The chosen presentation topic is Advertising Manager. This presentation is on the
Communication manger in public relation companies which create and promote the corporate
mission to public through creation and distribution of brochures and other documents.
Key concepts and ideas
In the introduction part there will be discussion over the advertising manger and the material
used in presentations. During the presentation the role of communication manger and different
strategies used by them to fulfil their responsibilities. While concluding how does the
communication manager effectively help in building the business is discussed.
Purpose of presentation and audience it is being presented to
The purpose is to demonstrate the effectiveness a communication manger can bring in the firm.
Desired outcome from presentation
The audience have gain the key points and use the strategies in their role.
Proposed duration of presentation
45 - minutes
Presentation strategy
The approach of the presentation was to demonstrate the role of Communication manger and
clarity of speech is the main focus to meet the audience needs.
Presentation aids and materials that will be used
The involved aid and material are audio video clips and slides presentation including pictures
because it clearly shows the used brochures and audio of the communication manager while
dealing.
Planned presentation opener to engage audience interest
A brochure on the display and introduction about the presenter.
Planned techniques to ensure continuing audience interest
Attractive picture are included in the presentation to attract interest of the audience.
Persuasive communication techniques
Establishing trust and developing of credibility.

How will your presentation be evaluated?
The techniques used in presentation are clarity of the topic and the use of facts, statics and survey
details. For the evaluation end to end questions and a feedback portal should be used.
Outline organisational and legislative considerations here.
The presentation must fulfil the organization goal and practicable, physically and mentally
healthy for all the employees.
Presentation 2
Presentation topic and brief outline of content
The chosen topic here is the Effectiveness of the digital marketing and the several benefits of
practising this.
Key concepts and ideas
In the introduction part there will be discussion over the digital marketing and the material used
in presentations. During the presentation, the befits of using digital marketing. While concluding,
how does the digital marketing effectively help in building the business will be discussed.
Purpose of presentation and audience it is being presented to
The purpose of the presentation is to encourage the use of digital marketing in contemporary
market place as it is time and cost effective and target the actual audience.
Desired outcome from presentation
The achievement will be when audience are well connected will the presentation and us the
digital marketing for their growth.
Proposed duration of presentation.
30 minutes.
Presentation strategy
The approach of the presentation was to demonstrate the importance of using the digital
marketing and clarity of speech along with the demonstrated graphs are the main focus to meet
the audience needs.
Presentation aids and materials that will be used
The involved aid and material are a poster including graphs and pi- charts because it clearly
indicates the growth from past years.
What will be your presentation opener?
Introduction about the digital marketing with a poster reflecting a picture of digital marketing.

Planned presentation opener to engage audience interest
Throughout the demonstration, possible goals and several plan of action which individual can
take are discussed to grab the interest of the audience.
Persuasive communication techniques
By asking rhetorical question as it will help in keeping the audience engaged or be interested in
the presentation
How will your presentation be evaluated?
For the evaluation open end questions and a feedback portal should be used.
Section 2
Presentation 1
What was the overall feedback from your presentation?
The presentation was visually stunning and compelling
How do you feel your audience reacted?
Audience are delighted by the benefits a communication manger can bring.
What positive comments were made? Summarise these.
Thanks for providing us with this insights into the recruiting and onboarding operation. It has
extraordinary assisted us in distinguishing space in our procedure that we can surely modify
now.
What suggestions for improvement were made? Summarise these.
For the improvement, the suggestion was to include more realistic visual and use some graphs.
Based on the feedback, what aspects of your presentation are you going to change,
including changes to ideas and concepts presented and methods used.
The changes would be the use of more graphical data and few minutes longer conclusion.
Presentation 2
What was the overall feedback from your presentation?
The presentation was well organised and very well connected with the audience.
How do you feel your audience reacted?
The audience are surprised and delighted by the advancement in digitalisation.
What positive comments were made? Summarise these.

One on the positive comment was “ the demonstration of today's presentation was totally a game
changer. As including digitalisation can boost the profit to next level.
What suggestions for improvement were made? Summarise these.
Suggestion was to improve the communication skills. As development of these skill will enable
to convince the audience more.
Based on the feedback, what aspects of your presentation are you going to change,
including changes to ideas and concepts presented and methods used.
The communication skills are needed to be improved for this, the presentation need to be brief
and to the point and several questions asked to clarify the points.